Evolution of Smooth (EOS) now boasts a powerful rebuilt Magento platform, packing plenty of Magento features, thanks to our developers and designers. Fans can now access up-to-the-minute customer feedback via an integrated Twitter social media feed right on the front page. The widget pulls relevant posts from the noted beauty product supplier’s bustling Twitter site (42K+ followers!) in a constantly refreshing stream.
Integrating Twitter posts affords EOS the opportunity to tap into trends, opinions, and tastes in an accessible, authentic manner without overextending their budget or administrative capacity. Built-in tools permit the EOS marketing team to monitor input, filtering by word or topic and approving to the site on a schedule that works for them. The resultant feed admirably stays abreast of buzzworthy items in the individualized, hashtagged format that consumers have come to expect from their favorite brands.
Magento Features Breakdown
How else is it useful? Try:
- Super-effective, casual communication with a savvy customer base
- Breaking, honest coverage of user responses to website changes, sales, offers, etc.
- Easily parsed marketing data
- An opportunity to display a knowledgeable, branded voice
Twitter feed integration perfectly fulfills expectations of a fresh, self-aware company image in a sea of bland, stuffy corporate entities. We know that EOS will take full advantage of the opportunity as they stretch out in their spanking-new Magento platform.
There’s no reason why your business shouldn’t take advantage of similar Magento features! If you’d like to get Twitterized, let us know! We’d be glad to help you maximize your social media potential on Magento.