E-commerce platform trends
E-commerce platforms have increased as web companies such as WIX, Automatic (WordPress), and Shopify take the center stage. These companies have created platforms that are specifically tailored for e-commerce small and medium businesses. However other platforms that are like Magento and Amazon Web services are tailored for much bigger businesses. This is due to the knowledge required to create an e-commerce business on these platforms.
Small e-commerce platform requirements
E-commerce platforms such as WIX, Shopify and woo-commerce are perfect for small companies that are making between $100 to $500000 worth of revenue a year. These platforms are easy to use and cost less. Anyone can go to Shopify and create an e-commerce site. This makes the platform preferable to companies without the budget to hire a web developer. Woo-commerce by WordPress aims to become the third largest web hosting and e-commerce platform by 2020. It already has a valuation of more than 1.6 billion after successfully raising $500 million from venture capitals. Small e-commerce platforms require little knowledge and skill. They also require a small amount of capital to begin.
The e-commerce platform forecast
The popularity of larger e-commerce marketplaces such as eBay and Amazon will be overtaken by smaller more personalized platforms. The reason why large e-commerce sites such as eBay and Amazon tend to be unfavorable to medium e-commerce businesses is due to the lack of uniqueness. It is very hard to create a unique site on Amazon. Therefore the Amazon platform does not properly represent your brand. Besides the products, Amazon stores are all similar. The best way to represent your brand is to create a unique site on woo-commerce or Shopify. This is why Amazon’s dominance in the e-commerce sector is going to be greatly challenged over the next couple of years.
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