E-commerce future from the aspects of Mary Meeker
Mary Meeker is presented their latest edition 2018, in which annual reports of internet trend are made- it’s a highly anticipated research piece in the world of digital marketing. Particularly, the report is represented ecommerce paint section that represents the fascinating picture. It’s like to explain the online retail future, for instance, personalization, social media or subscriptions level.
Social Media and ecommerce:
Online shopping and social media are always like a partnership. What a unique idea for combining both platforms in which people are spending their time expressing, trading, browsing images, sharing or re-compensating with the opportunities, so they can buy different things.
The success of social media has been made through overnight, it means there is less time taken for the success.
Value of social media and e-commerce
You can easily saw the initial hype by clicking the buy button on any social media platform. There is always a niche phenomenon for shopping through online. Meanwhile, Meeker’s internet trends 2018 report tells about the value of social media and e-commerce that finally, they are reaching at the point where particularly 18-34 age group participate. Instead of making direct purchases, people are preferring social media platform, so they discover the actual product.
In one survey, it came to know that 1000 US consumers said they discover the Facebook for the purpose of product buying from the previous last three months. Also, the report shows that only 59% are discovering different products on Pinterest, Instagram or Facebook.
Discover the value of social media in e-commerce
Impressively, more than 55% responder from all age group are reported for buying through online source is more convenient after discovering the value of social media. Also, Meeker share the referral, which comes from the feeds of social media e-commerce sites.