Amazon’s E-Commerce Dominance under Challenges?
Amazon is a very powerful as well as the well-established name when it comes to retails and marketing. However, this situation might not continue for a very long time as Adobe has obtained Magento and is posing a serious threat and challenge to Amazon’s retail reputation and power.
Not only this acquisition but the undertaking of Demandware by Salesforce and Hybris by SAP are also a witness to the fact that web-based businesses and e-commerce have been developing and flourishing over the past few years.
E-commerce is the new road to the world of digitalization
From the viewpoint of technology giants that have branded as their clients, e-commerce is the new road to the world of digitalization and offering a great customer experience. The multiples for Magento which are 11.2x and for Demandware that are at a shocking 11.8x are a proof of the fact that e-commerce has evolved and is becoming more strategy driven. The facts and digits indicate that e-commerce will be one of the most prominent as well as dominant components of retail and marketing over the next couple of years.
Opt for e-commerce solutions
With the popularity and attention that has been centering the e-commerce and retail marketing circles comes not only great responsibility but it also brings a huge set of competitors in the picture. Since the majority of the people have been inclining towards opting for e-commerce solutions, the number, as well as the competition amongst the commerce clouds, are rising at an alarming rate. The brands too are relying on these commerce clouds to make the most out of their representation. This factor even further ignites the fire of competition and the big question that is raised is that who will be the winner at the end? Which commerce cloud will be crowned as the king? Well, it might be the one with the best brands at its disposal.