We’re very excited to debut the rebuilt Magento site for fellow New Yorkers Alex Woo Jewelry to showcase both the artistry of their design and the breadth of a fully equipped Magento build. The new site’s sleek, sophisticated interface hosts an incredible array of features, drawing in customers while aptly demonstrating an aesthetic of integrity and fashion-forwardness. The Alex Woo site overhaul is a perfect example of the interactivity and capability business owners should expect from the upper echelons of Magento development.
Not Just Any Menu
The introduction of drop-down navigation was a milestone in modern web development. In full partnership with Alex Woo, we took that one step further with customized megamenus incorporating multiple category-specific images and embedded YouTube videos. In combination with layered navigation to filter products by theme, material, price, or collection, these advanced controls give customers the ability to find what they’re looking for intuitively. Functionality extends to multi-category selections to accommodate highly specified searches. To pull it all together, Alex Woo uses seasonal backgrounds and templates, highlighting the latest collections with gorgeous featured product banners.
Dynamic elements invigorate every page of the Alex Woo Magento platform. Time- and activity-sensitive segments (e.g., “Most Popular” or “Customers Also Bought…”) populate automatically, and thorough property tagging ensures that products appear wherever one would reasonably expect them. In the product listings proper, dynamic promotions catch the eye with quick mentions of media and press coverage. These clickable widgets redirect to celebrity endorsements, notable magazine spreads, and the like.
Hovering over a product on a subcategory page reveals an alternate image as well as expandable details, an interactive element with the added benefit of preserving valuable screen real estate. As customers scroll down the page, the “view more” button presents additional products without having to navigate to a separate page. This saves time and reduces the frustration of misplaced or forgotten items. When a shopping session winds down, specialized logic offers a floating “shopping bag” and an on-brand wishlist on the top banner, complete with customer-generated recommendations and a popularity gauge.
Recognizing the importance of loyalty and the customer’s voice, Alex Woo made sure to include opportunities in the reimagined website for a community forum to develop. The “What’s Your Story?” page empowers her fans to share their experience with Alex Woo on their own terms and in their own voices. Pictures and video accompany these testimonials for a comprehensive, aesthetically stimulating snapshot of Alex Woo’s impact on their customer base.
Seamlessly integrating their existing WordPress site with Magento layout and functionality, the new site provides a continuous stream of the latest Alex Woo news and press. Customers can easily navigate between the main site and their WordPress posts without a jarring, off-brand layout to digest. Each WordPress entry is a powerful cross-marketing window, tying jewelry offerings, advice, and exclusive content into current events.
Want to see what Hara Partners can do with your Magento platform? Drop us a line!