Adobe purchases the marketing automation firm Marketo for 4.75 billion.
Interesting news for the online marketing mangers. Adobes made the highest sale in this season by reaching the figure of 4.75 billion. It is the latest string in the marketing acquisition firm in this year. No doubt adobes have large plan to set the target high for marketing cloud setup as well as for the bug community. The intention behind the sale is to become one shop stop for the marketers.
A perfect Adobe deal for future marketing
This marketo will help the adobe to make them large scale platform for the customers to buy online. They can buy anything by using their emails. For most personalized information and security they have set an exclusive arrangement to get their customer info safe.
Adobes are improvising its work by building its relation towards the telecommunication and financial services. Adobe functioning have all capabilities to buy business to consumer brands. For the best dealing and relationship with their clients they deal with both the section.
- Business to consumer brands
- Business to business brands,
Somehow looking through the business side it will get them the best profit shot in the upcoming marketing future. Adobe with its profession team trying hard to get the best marketing platform. In an interview their chief executive Shantunu narayan said that,
“We thought we had a really unique opportunity to leverage everything we had done with content management and advertising and analytics to serve a broader set of customers,” he said.
In past market was bought by Vista Equity Company for 1.6 billion dollars. And according to the sources it gain about 327 million in 2017. That was quite a handsome amount for figure for such a marketing platform. Adobe with its photo shop and adobe reader is going quite well in the market.