As a webstore owner, an important principle to keep in mind is that no customer will flock to your website for the quality of your products alone. As stunning as that V-neck tee might look, it won’t look so stunning on a murky white background with no catchy text beneath it.
These three components below will help you gauge whether your web design is catching the eye of the customer, or turning them away due to the sheer revolt of your blandness.
From hair to sunglasses to rap lyrics, style is the most important component of just about anything worth selling in America. Some people wouldn’t even leave their house in the morning without their hair styled, so it’s interesting that webmasters will leave their websites looking like a mess when they could just as easily hire a hip designer to tidy things up.
Once again, we can’t stress this enough for webstore owners… You need more images than just the
ones of your store products! Slap an awesome header image up top, for instance, to show your
customers that you did a little more work with the place than hiring a photographer to take a bunch of stock photos. It also wouldn’t hurt to maintain at least one image on every page of the website.
Although this is probably the most subjective principle, it can’t be stressed enough that this component can make or break a website. The typeface should be attractive enough to draw your prospective customers to your website, without stealing all of the attention from the images. What the typeface should be, however, is up to you. Good typeface is in the eye of the beholder. Peruse all the options, and then settle on the one that will really bring your website to life.