Shoppers are re-defining their brand looks
Recently, Vandana Radhakrishnan experienced something different in which the price is not matched with the product. Through online, Brain & Company partner order glasses from the source of Warby Parker. After trying a complete hardworking they bought the pairs from brick and mortar stores. Meanwhile, the sales rep have their own iPad, so that you can order easily and after five minutes you will get your order until this wait Radhakrishnan suggested to have a cup of coffee from the nearest coffee shop.
Unexpected shoppers’ experience with the brand
For this, experienced Radhakrishnan said, it was completely a lovely and exactly as billed experienced, but for me, it was too luxury. Furthermore, she added that she doesn’t expect this kind of experience, in a traditional store.
Brain & Company check the market for reaching the personal luxury goods, which is quite an equivalent to the $414 to $428 billion forecasted by 2020.
In these days, the word luxury is loaded with the great varieties of connotation. Only once was accessible, but now it fully masses, in case of second hand or rental basis. Once a brand is defined and has a clear delivery, the consumer was wanting to share their experience with other brands stores.
It is clear in the lines that it’s a luxury and affordable categories, also absolute or aspirational than anything. It is also the distinction between two things that are expensive or authentic.
Experience really matters for the brand:
Antonio Achille, who is the luxury head of the Mckinsey & Company, said that in our experience it becomes a lesser talk for showing the overall sector of the industry. Recently, in one report, perspective has been provided in the luxury industry. The good news is more than a decade there is no sounding of a knell death.