May 23rd, 2015

A Comprehensive Approach to Magento SEO

Category:Magento SEO | Posted By Mai Erne at 10:00 AM

In this blog post, you’ll learn how to develop an effective keyword strategy for your Magento website, some general Magento admin panel configurations to make it more Magento SEO friendly, how to create the robot.txt and sitemap.xml files, and how to set up Google Analytics for a Magento store.

One of the hallmarks of Magento, which distinguishes it from other eCommerce CMSs, is the extent of customization it offers. In Magento, unlike most other eCommerce CMSs, we have the flexibility to customize every page, every product, and every snippet of code within its framework for search engines.

In this series, we’ll cover all the fundamentals you need to know to best equip your Magento website to rank well in search engine result pages, giving a boost to your sales and revenues.

All SEO optimization campaigns start with effective planning of a keyword strategy. This is also true when it comes to eCommerce platforms. While planning a keyword strategy for an eCommerce platform, we have to maintain an effective balance between three important factors:

  1. Relevance means that the page optimized for specific keyword(s) should have relevant content on it.
  2. Purpose implies that the content of the page should also direct users towards the ultimate purpose of the website, i.e. to drive sales.
  3. Structure means that page’s authority from an SEO perspective is inversely proportional to its depth in the website structure. Therefore, the homepage has more authority than a product or CMS page. Hence, a homepage should be optimized for more broad and competitive keywords, while the pages deep in the website structure should be optimized for more specific and less competitive keywords.

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To have an effective keyword strategy, we have to consider each of these three factors. We have to ensure that our keyword resides on the page with enough strength to enable to it to perform, and we also have to guarantee that it is sufficiently relevant to the page’s content to keep the visitor engaged. This should all help in accomplishing the main purpose of the website.

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