December 8th, 2014

Why LinkedIn is an Effective Tool for Businesses

Category:Social Media | Posted By Mai Erne at 10:00 AM


We live in an integrated society. In today’s corporate climate, social media is everything. People don’t want to just log into their computers to check spam from businesses—they actually want to connect to people.

Now, of course, you’d practically have to be living under a cave to not know what LinkedIn is. It’s currently the #1 social media tool for working professionals. In the third quarter of last year alone, there were 184 milion unique visitors worldwide to LinkedIn.*

Now, if you’re a business owner or you have some some juice going in your business, you’re probably wondering: what does all this stuff really mean, in terms of cash? Well, the number of B2B and B2C marketers generating sales via LinkedIn is growing at a fairly consistent rate. And 80% of LinkedIn members have been shown to connect with companies, which opens up a vast opportunity for a sophisticated marketer to engage them.

By using LinkedIn to build relationships with the world’s top professionals, you can achieve a full range of marketing objectives, including:

  • Generating Awareness
  • Increasing Consideration and Preference
  • Driving Traffic and Leads
  • Building Community
  • Creating Advocacy
  • You can also use LinkedIn’s API to create custom branded experiences that allow members to engage using their LinkedIn login. This simplifies the need for them to enter additional data. Even more importantly, by using the API to access LinkedIn’s rich data, you can tailor the user experience based on profile data and encourage virality by triggering your app to publish updates about a user’s activity on site.

    Plus: you can even extend the quality traffic of LinkedIn professionals to your own branded sites. Embedding calls-to-action on LinkedIn will ensure the flow of influential, affluent, and educated professionals to your own online properties.

    So, sure, you may have known about LinkedIn before—but now you also know to never underestimate it.

    * Statistics sourced from The Sophisticated Marketer’s Guide to LinkedIn

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