Magento SEO Audit

Social Networking

Facebook

Are you engaging your fans and customers? Do you have followers and are you enabling them enough not only to get “Likes”, but for them to “talk about you” and engage with you? Empower your brand evangelists and let them spread the word. Are you interconnecting all your social media channels or handling them individually? Imagine you would consistently engage your Facebook visitors and generated leads that convert at 1% of let’s say 10,000 fans, which is 100 people. If they spend an average $50, you could capture an additional $5,000 from Facebook alone. These are relatively conservative numbers and through repeated engagement this revenue can be recurrent month after month.

Twitter

Twitter is a new way to communicate, just like email didn’t exist before the Internet and has become a corner stone of our lives, Twitter should be regarded as new communications channel. That said most people do not yet use Twitter and most business owners and decision makers do not use Twitter or even know how to use it. This is no excuse not to use Twitter and makes it no less important. The game-changing nature of Twitter can be seen from its position as real-time news channel. Any major news story is covered on Twitter, and in most cases Twitter provides a play-by-play of events almost up to the minute, which traditional news outlets report the same events days later or not at all. What does this mean for you and your business? You don’t have to become a Twitter news junkie, but you may want to allow others who are active on Twitter to follow you and most importantly empower them to use Twitter to spread your word. First, you should secure your brand on Twitter, and then there are two key indicators, how many followers do you have, and how engaged are your followers? Do your followers retweet your tweets or tweet about you and your products and services? Are you listening actively to what people are saying about you on Twitter? You should start to listen actively, and then engage people talking about your brand, products and services, answer their questions.

Yelp and Foursquare

For businesses that have a physical presence or retail stores being present on review sites such as Yelp and Foursquare is critically important. Boost your local mobile discovery and promote your business through targeted check-in specials to promote foot traffic to your store and acquire future repeat customers. Offer tips and specials through these channels and be found.