How to Create Killer e-Commerce Product Pages

  • The average abandonment rate of shopping cart is 65.23%
  • The average conversion rate of E-commerce store is only 2.13%

Product page effectiveness rate = # of add to cart/visitors to product pages

The higher the average order value the lower the product page effectiveness rate is:

  • For websites with AOV less than $50, the effectiveness rate is at 25%
  • For websites with AOV above $2000, the effectiveness rate is at 4-5%

 

Most important Features That Influence The Buyer’s Decision

  • Free Shipping – 73%
  • Free Returns – 70%
  • Special Sales and Discounts – 62%
  • Discount Coupons – 56%
  • Rewards and Loyalty Points – 46%
  • Free Gifts – 31%

 

21 Steps to Effective e-Commerce Product Pages

  • High Quality Product Images
  • Highlight Discounts
  • Product Zoom Feature
  • Multiple View Images of Single Products
  • Product Demo Videos
  • User-Friendly Navigation
  • Have Clear Call to Action
  • Product Search Function
  • Create Killer Product Copy
  • Free Shipping
  • User Friendly Fonts
  • Use Emotional Triggers
  • Offer Product Customization When Possible
  • Consumer Reviews
  • Show Similar Products
  • Social Media Buttons
  • Email a Friend Button
  • Live Chat Feature
  • Maximize Trust Factor
  • Building Customer Confidence
  • Remove Unnecessary Elements

product-pages

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