The Right Tools for Creating Compelling Content

How hard is it to write compelling content? It can be pretty difficult if you don’t have the right tools.

Below we’ve outlined several great tools—all of them available for free—which can help you write, edit, and produce content more easily.


Evernote is a tool which allows you to generate content, from inspiration to completion. Write, collect information, find what you need, and present your ideas. Communicate and collaborate in real-time without leaving Evernote. Present your work as it evolves with just one click, transforming notes into screen-friendly images.

Price: Basic is free. Premium plans start at $24.99 per year.

Google Docs

Google Docs lets you access, create, and edit documents wherever you go, from your phone, tablet, or computer. It’s an ideal tool for collaboration. You can see real-time edits from others, watching their cursor as they make changes or highlight text. Chat with others inside any document, or add a comment with an email address to notify someone. Google Docs even allows you to research topics in a sidebar as you write.

Price: Free.

Hemingway App

Hemingway App is an online tool to make your writing bold and clear. Hemingway highlights long, complex sentences and common errors. If you see a yellow highlight, shorten the sentence or split it. If you see a red highlight, your sentence is so dense that readers will get lost trying to follow it. Passive phrases are in green, long words are in purple, unnecessary adverbs are in blue.

Price: Free.


Saveplushing is a bookmarklet that looks at your text and decides which statements are tweetable. If you want to share content, but your sentences seem too long, SavePublishing can help you find the right lengths to share.

Price: Free.


InboundWriter is a tool to remove the guesswork from content creation. Get insights on how your content will perform before you write it. Discover which topics will work and which won’t. Follow content optimization best practices through an easy-to-use tool and tips for word choices, content structure, and other criteria. Get real-time analytical data on the effectiveness of your content.

Price: Contact on pricing.

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