How to Maximize Profit through Packaging Part 3
Now that you have sorted the design of your company’s packaging, it is time to turn your attention to the packing slip. The packing slip contains the essential information about your customer’s eCommerce order. This includes the item codes of goods purchased and information about your company’s return policies. Sound boring? The answer is probably yes. But the package slip can be so much more than just a receipt.
How Do You Achieve a Connection with Your Customers?
The package slip should be treated as an opportunity to connect with your customers and promote the great customer service that your business provides. Your company logo should be evidently visible on the package slip to remind the customer exactly who they have bought their quality items from. Consistency is key. If your company has a house font that you use on your website, make sure that you utilize this same font on the packaging slip. This will reassure customers that you are dependable and pay attention to detail.
It is important that you include product information. For this, all you have to do is state the facts. For example, colour, size, description, and quantity. To make this information clear and concise, it is best to list items in a grid-like format. Always remember to include the name and address of the customer that the package is being delivered to. Or else all kind of problems will occur.
You will need to decide how you would like to convey information about how customers can return their products, if there is something wrong with the item. There are a few ways to do this. Some companies include the returns policy on the packing slip. Others prefer to ship an individual sheet for returns processing information. Either way, it is best to make sure that your returns policy is clear to avoid causing the customer confusion. No matter which way you choose, explain plainly and honestly what types of returns your company accepts. Also specify the timeframe in which items can be returned and place stress upon this deadline.
You may want to consider leaving a space for comments on the returns slip and politely ask in writing the reasons of the customer for returning their goods. This will show customers that you value their opinion, and allows you to improve upon these reasons. It is also effective to include a pre-paid shipping label so that your customers do not have to cash-out on sending their returns back to your company’s address.
But the main thing to remember about package slips is to make it easy to read. It includes a lot of important information about an eCommerce order, but it should not be difficult for the customer to find the information they seek. Remember to consider your brand. If your brand is sophisticated and classy, you should leave some white space on your packing slip to reflect the luxurious, un-cluttered value of your brand.
How to Further Improve Customer Experience
Want to make sure that your customers will buy from your company again? Well, there are many ways to assure this.
Firstly, you could insert coupons to your customer’ order. People love to believe they are getting a bargain and the “thanks for shopping with us” message of your coupons will encourage them to shop at your eCommerce store again. An example offer could be a coupon for 10% off your next purchase. Design the coupon in the same font as the rest of your branding so that the customer knows exactly which store the coupon is for.
Another good idea is to offer the customer if they want to sign up to a mailing list. Weekly newsletters via email will make customers aware of your new stock, special offers etc. This will lure them into shopping temptation.
If your business specializes in the Health and Beauty, free samples with eCommerce orders are fantastic ways to develop your relationship with your customers. Including a small, free sample of a fragrance bestseller is a great way of promoting your brand’s main product and letting your customers know that you want them to shop with your company again.
There are a lot of people who like to put stickers on their phones, laptops and other electronic devices. You should take advantage of this and send your customers free stickers with your brand’s logo on it. You could make the design quirky and creative to encourage your customers to take snaps of your playful stickers. You never know, your customers might post these pictures on Instagram. Advertising does not get much better than that
But before you jump face-first into adding extras into customer’s packages, take some time to consider about which kind of extras your customers will like the most. If your business sees an increase in sales, then you know that your customers like the free sample product. Free samples and coupons will highlight which items sell best, so you should take a note of these products to help drive future sales. Also, do not put to many extras into a single customer’s package because this is both costly and can look like you are desperate for the customer’s business.
Now that you have got all of the essentials, it is time to make the product look fabulous. No-one wants an expensive dress wrapped in cheap polystyrene paper. Wrapping items in tissue is both cost-effective and makes the product look great. You can wrap the item in tissue and seal it with a brand sticker. This will both evoke an impressed reaction from your customers and promote your brand.
Use different color and pattern combinations to make the presentation memorable and vibrant. You can used themed tissue paper depending on the season. For example, floral tissue for spring and frosty colors for winter. Whatever color combination you opt for, use colorfast paper. This paper stops the color of the tissue rubbing onto the product. For maximum elegance, do not carelessly throw an abundance of tissue into the package. It is frustrating for anyone to go through tonnes of tissue before finding the actual product. Stylish sophistication is gained through presentation. Fold the tissue neatly to execute the high standard of your product. At a very reasonable cost, you can leave a good, lasting impression on your customers.
Do not spend all your time trying to draw attention to your eCommerce store so that customers will spend their money. It is crucial that you impress your customers with packaging and show them that kyou are dedicated to building a relationship with them. You can gain so much more business if the customer shares the great experience they have had with your company. Whether it be through posts on social media, or chatting to their friends.
Do you want your business to generate profit and gain more customers? Consult the advice about packaging above to make sure that your business gains exactly that.