Modify your images for an online Magento store

Modify your images for an online Magento store. Get the latest tips and tricks!

You should always be willing to modify your online store. Most of the time pictures are used with the highest resolution to attract the attention of customers who would be willing to buy something great and increase the sale. The images that are used however are not always optimized and thus can cause a delay along with an unfavorable experience for the user. Continue reading “Modify your images for an online Magento store”

4 Steps will help to Crack the Code of Online Marketing!

4 Steps will help to Crack the Code of Online Marketing!

4 Steps will help to Crack the Code of Online Marketing!

4 Steps will help to Crack the Code of Online Marketing!


Nowadays online marketing is playing a very important role in connecting the customers to its sellers. The promotions and advertisements which are being done through Internet have brought the relationship between them even closer. For some it can be a complicated process to learn but here are some steps which will help you learn this method: Continue reading “4 Steps will help to Crack the Code of Online Marketing!”

The Benefits of SEO and PR Working Together

 

The Benefits of SEO and PR Working Together

The advantages of SEO and PR working together are increasing by the day.

Nowadays, it is difficult to imagine the time in which SEO and PR existed as separate identities.  Yet, in this constantly evolving digital landscape, SEO and PR are feeling the benefits of working closely together.

SEO and PR Unite to Produce Quality Content

Since its decision to place more  importance on the quality of content, Google requires sites to write excellent and engaging content.  PR professionals can target bigger publications with superior content linking to specific sites.  This fusion of links and content ties search engine optimization, and public relations.

Good content will simultaneously inspire people to share online.  It will also boost brand awareness.  Joint SEO and PR goals develop stronger digital marketing plans.  This will attract awareness of brands. Increased sales can be achieved if SEO and PR aims are fused together.  For example, if they co-operate on activities such as blogging.  Blog content requires interesting material.  It is content that brings SEO and PR together.

 

Social Media

Social media sites are treasure for attracting interest in your website via incoming links. With the popularity of sites such as Facebook and Instagram, it is essential to build relationships with social media users who have already attracted avid readerships.  On average, Facebook gains 600 million active users every month.  That’s roughly a gain of 600,000 new users everyday.   Social media sites are great ways to increase the attention paid to your site by attracting their readers to it.

Links from key publishers remain the best kind.  But, it does not hurt whatsoever to form alliances with those bloggers, and individuals on the internet.  They can help boost your online presence.

 

Communication Between SEO and PR Departments

One problem arises from the partnership of SEO and PR.  The SEO department simply must communicate with the PR department.  Or else one department will be unaware of certain updates.  Ultimately, this will result in two copies of similar material.  It will double the workload.  This could easily be averted by communication.

However, if these two departments can communicate, and achieve the support of bloggers, the benefits of SEO and PR working together are endless.

Many companies have benefited from SEO and PR working en tandem.  To find out more about how to boost your SEO figures, visit:  http://www.jellyfish.net/philosophy/

Jellyfish is an expert in utilizing methods to attract more people to your website.  So, a visit to its site may help you fully comprehend the importance of SEO.

 

The Right Tools for Creating Compelling Content

How hard is it to write compelling content? It can be pretty difficult if you don’t have the right tools.

Below we’ve outlined several great tools—all of them available for free—which can help you write, edit, and produce content more easily.

Evernote

Evernote is a tool which allows you to generate content, from inspiration to completion. Write, collect information, find what you need, and present your ideas. Communicate and collaborate in real-time without leaving Evernote. Present your work as it evolves with just one click, transforming notes into screen-friendly images.

Price: Basic is free. Premium plans start at $24.99 per year.

Google Docs

Google Docs lets you access, create, and edit documents wherever you go, from your phone, tablet, or computer. It’s an ideal tool for collaboration. You can see real-time edits from others, watching their cursor as they make changes or highlight text. Chat with others inside any document, or add a comment with an email address to notify someone. Google Docs even allows you to research topics in a sidebar as you write.

Price: Free.

Hemingway App

Hemingway App is an online tool to make your writing bold and clear. Hemingway highlights long, complex sentences and common errors. If you see a yellow highlight, shorten the sentence or split it. If you see a red highlight, your sentence is so dense that readers will get lost trying to follow it. Passive phrases are in green, long words are in purple, unnecessary adverbs are in blue.

Price: Free.

SavePublishing

Saveplushing is a bookmarklet that looks at your text and decides which statements are tweetable. If you want to share content, but your sentences seem too long, SavePublishing can help you find the right lengths to share.

Price: Free.

InboundWriter

InboundWriter is a tool to remove the guesswork from content creation. Get insights on how your content will perform before you write it. Discover which topics will work and which won’t. Follow content optimization best practices through an easy-to-use tool and tips for word choices, content structure, and other criteria. Get real-time analytical data on the effectiveness of your content.

Price: Contact on pricing.

Setting Up Google Analytics in Magneto

Google Analytics provides detailed statistics about the traffic on your site, as well as information about the effectiveness of your marketing campaigns. This article shows how to set up your Google Analytics account and add the tracking code to your store.

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Step 1: Create a Google Analytics Account

 

1. Go to the Google Analytics site, and click Access Analytics. Then, do one of the following:

  • If you already have a Google account, click Sign In. Then, enter your Email and Passwordto log in to your account.
  • If you do not yet have a Google account, click Create an Account and follow the instructions.

2. To continue, click the Sign Up button.

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3. On the New Account page, under “Setting up your account,” enter an Account Name. This should be a top-level reference such as the name of your business, rather than the name of an individual store. 4. Under “Setting up your property,” do the following:

  • Enter the Website Name of your store.
  • Enter the Website URL for your store.

5. Complete the remaining items on the form. Then, click the Get Tracking ID button at the bottom of the page. 6. When prompted, read the Terms of Service Agreement, and click the I Accept button to continue. 7. On the Administration page, do the following:

  • Write down your Tracking ID, including the “UA-” prefix. You will need this later when you configure your store.
  • In the box below, drag to select the tracking code and press Ctrl + C to copy it to the clipboard. You will later paste this tracking code into your store’s configuration.

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Step 2: Configure Your Store for Google Analytics

 

1. Return to your store, and on the Admin menu, select System > Configuration. 2. In the Configuration panel on the left, under Sales, select Google API. Then, click to expand the Google Analytics section, and do the following:

config-google-api-analytics-enable

  • Set Enable to “Yes.”
  • In the Account Number field, enter your Tracking ID, including the “UA-” prefix. The number can be found on the Google Analytics account page, and also in the Google Analytics code for your site.

UA-########-#

 

  • If you want to anonymize part of your visitors’ IP address before it is sent to Google, set Enable IP Anonymization to “Yes.”
  • If you want to test the effectiveness of individual pages in your store set Enable Content Experiments to “Yes.”

3. When complete, click the Save Config button.

Step 3: Check the Status of Your Account

 

1. Return to your Google Analytics account to make sure that Google is receiving data from your store. 2. From the Administration page, in the center column under Property, click to expand Tracking Info. Then, click Tracking Code to check the status of your account.

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8 Simple Tips to Grow Your Business with Inbound Marketing

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There is one main obstacle to growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information.

In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past five years due to more decision makers being involved in the buying process. So it has become your job as a business owner to make sure that this information is coming to them at the right time, in the right format, on the right platforms.

Here are some of the most helpful tips to help grow your business with inbound marketing.

1) Define Your Business

  • What are the key performance indicators you want to measure?
  • What are your revenue goals?
  • What does growing your business mean to you? (Amount of leads coming in, revenue generated, customers acquired, numbers of retainers, etc.)
  • What is your sales process like? (Length, content used to educate prospects, number of people prospects might talk to, etc.)

2) Study Up on Your Industry

You might think you know your industry inside and out but there will always be changes, updates, and new innovations around the corner.

In order to get a better grasp of what’s going on and to stay ahead of the curve, industry research is a must.

  • What are your competitors doing in regard to content on their website?
  • What current events and news are going on?
  • Is there a business to business marketplace you can participate in?
  • What are the current industry statistics to your goals?

3) Understand Your Customer

To understand your customer better, talking to the sales team always helps. They are the ones in direct contact with your potential customers which means they hold a lot of insight into what your customers want. Here are some questions to ask:

  • What 5 questions does your sales team answer the most?
  • What are the biggest pain points for customers when they come to you?
  • What are your customer demographics?
  • What messaging do they respond to most?

4) Publish the Right Content

Write content around the questions, issues, and challenges your potential customers want the answers to. This will help your potential customers not only find valuable information, but also help introduce them to your brand.

5) Publish Content Consistently

This depends on time and budget. If you’re outsourcing blog writing then you can blog numerous times a week, if you have one in-house person responsible for blogging maybe you can only do it once or twice. Just make sure it’s consistent!

6) Determine the Right Angle

Your competitors are probably already blogging so take some tips from what their strategy looks like. If they have a niche in the industry that they blog about a lot then maybe find your business’ niche and blog on what you know best in order to stand out.

7) Use a Calls-to-Action

Placing a CTA at the end of your blog urging visitors to download premium content will definitely help grow your leads and sales.

8) Determine the Right Content

Premium content is more in depth than blogging and should include more middle of the funnel information that your website visitors will fill out a form to learn about. 

Blogging brings people to your site but premium content will convert these people to leads for your sales team if you’re offering content that they might want to know more about.

How to Remove the Trailing Slash from a URL

The trailing slash (also known as the slash that you see at the end of URL links) creates a common problem when optimizing websites for duplicate content. For instance, while elieandmai.com and elieandmail.com/ will both link to the same webpage, search engines will still divide link authority over the links, which means that the website will receive far less value.

In order to remove the trailing slash, you’ll have to implement a 301 redirection to the page with the trailing slash. This can be done with a few lines of code in the .htaccess file allowing you to redirect all incoming traffic without a trailing slash to the same URL.

This can be done with a few lines of code in the .htaccess file allowing you to redirect all incoming traffic without a trailing slash to the same URL.

elieandmai-trailing

(make sure domain.com is replaced with your root domain)

If you decide to redirect all pages with a trailing slash to an URL without trailing slash, the following code will do this for you:

elieandmai-trailing2

Explanation of this add trailing slash .htaccess rewrite rule

The first line tells Magento that this is code for the rewrite engine of the mod_rewrite module of Magento.

The 2nd line sets the current directory as page root.

A Comprehensive Approach to Magento SEO

In this blog post, you’ll learn how to develop an effective keyword strategy for your Magento website, some general Magento admin panel configurations to make it more Magento SEO friendly, how to create the robot.txt and sitemap.xml files, and how to set up Google Analytics for a Magento store.

One of the hallmarks of Magento, which distinguishes it from other eCommerce CMSs, is the extent of customization it offers. In Magento, unlike most other eCommerce CMSs, we have the flexibility to customize every page, every product, and every snippet of code within its framework for search engines.

In this series, we’ll cover all the fundamentals you need to know to best equip your Magento website to rank well in search engine result pages, giving a boost to your sales and revenues.

All SEO optimization campaigns start with effective planning of a keyword strategy. This is also true when it comes to eCommerce platforms. While planning a keyword strategy for an eCommerce platform, we have to maintain an effective balance between three important factors:

  1. Relevance means that the page optimized for specific keyword(s) should have relevant content on it.
  2. Purpose implies that the content of the page should also direct users towards the ultimate purpose of the website, i.e. to drive sales.
  3. Structure means that page’s authority from an SEO perspective is inversely proportional to its depth in the website structure. Therefore, the homepage has more authority than a product or CMS page. Hence, a homepage should be optimized for more broad and competitive keywords, while the pages deep in the website structure should be optimized for more specific and less competitive keywords.

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To have an effective keyword strategy, we have to consider each of these three factors. We have to ensure that our keyword resides on the page with enough strength to enable to it to perform, and we also have to guarantee that it is sufficiently relevant to the page’s content to keep the visitor engaged. This should all help in accomplishing the main purpose of the website.