B2B versus B2C Online Marketing Methods!
For any company, it is important to understand their customers. If a company is unable to understand the needs and requirements of its customers, they might suffer from having a successful sale or even worse, they might even suffer from creating their customer base. Meanwhile, the understanding between the company and its customers can be identified through their marketing methods.
While it is largely agreed that every company is different from each other and that every business has their own techniques to attract their customers. But according to marketing point of view, there are only two types of businesses:
B2B (business-to-business) online Buyers:
The purchase of goods and services for their business; buyers think more practically and make their choices very carefully as they are always looking for the best result and outcome for their company. To make the purchase final they go through a huge process with multiple people being involved on every stage and often there is a “user” who does the whole search and examines it’s working in every situation that whether it fixes the companies problems or equipment increases the company’s sales. After the whole calculation, the “user” presents its solution to the “chooser” who makes the decision.
B2C (business-to-consumer) online Buyers:
The purchase of goods and services for personal and family use; buyers are more impulsive and basically follows what their heart thinks is best and just go for the purchase. Usually, there’s only one decision maker and there is no complicated or long process through which they go through. These buyers mostly make their purchases on the brand’s loyalty and its name.
The difference in Online Marketing:
Both methods focus on the different target audience. B2B focuses more on generating a lead and to pursue more businesses to purchase their goods and services, whereas B2C focuses more on its presentation and brand awareness so that people get attracted towards them.