This week we have seen the Digital Marketing Stats!

This week we have seen the Digital Marketing Stats!

This week we have seen the Digital Marketing Stats!

This week we have seen the Digital Marketing Stats!


The previous year, the European Commission said that Google was gaining unfair advantages as compared to the other price comparison sites and requested to give some chance to competitors by bringing them to the equal terms as Google. But as it turned out this caused a very few changes of 0.04% in the product listing ads (PLA) in the UK. Overall there was a difference of only 6.1% of shopping and PLA was included from the competing sites, making the overall rate of rival ads still very low. Continue reading “This week we have seen the Digital Marketing Stats!”

The Importance of Optimizing Websites for Voice Search

voice search

voice search

With the popularity of Siri and Alexa among today’s generation, online merchants should be astute enough to realize the importance of optimizing their websites for voice search.  More and more people are now using voice commands to search the Internet, thus a website optimized for voice recognition stands a better chance of being found online by a prospective client. Continue reading “The Importance of Optimizing Websites for Voice Search”

Using e-commerce for buying electricity and gas

E-commerce has become central to buying electricity and other utilities

Gas and electricity stand as one of the principal sources of energy in our everyday life. A life without these two components is very hard to imagine. The keyword Electricity is a high paying one, as it sometimes can receive over a billion monthly searches! This includes keywords such as:

  • Where to find cheap electricity.
  • Electricity Company.
  • Save money on gas and electricity bills.

This is why buying electricity and gas has become so easy online. The need for such utilities has given rise to online electricity tokens being sold. E-commerce companies have used the popularity of e-commerce in order to sell utilities to the public. Now individuals can use various payment methods to pay for electricity or gas online. It’s most likely that local convenience stores would not take bitcoins or WebMoney for electricity and gas. However, using e-commerce for buying electricity and gas will be an easy task.

Buying electricity and gas from third parties

It’s obvious that the modern digital era has made it easy for individuals to buy electricity and gas online. However buying electricity from official local government websites is difficult if you are using payment methods such as PayPal, Payoneer, or perfect money. Third party sellers have got the added advantage that they sell using a variety of payment methods even popular cryptocurrencies. This makes electricity and other utilities major e-commerce purchases.

The use of E-commerce gift cards in buying electricity and gas

It is obvious that e-commerce gift cards have become popular in purchasing stuff online. You can now even exchange them for money. E-commerce gift cards have become more popular than other currencies. This is due in part to the popularity of e-commerce. An Amazon gift card is a better store of value than a currency offered by the Burmese central bank.

E-commerce history

E-commerce History

E-commerce has a much modern history. It is however not possible to talk about e-commerce without stating the history of e-commerce. E-commerce is a method of making purchases on the internet. Making purchases on the internet began with the advent of the internet as we know it. The internet drastically changed the world as much as the modern computer did. The internet as we know it was invented in the second half of the 20th century. However, at this time, it wasn’t yet popular enough. The internet gained popularity around in the late 20th century. This is the period where we can talk about the dot-com bubble.

E-commerce History and the dot-com bubble.

It is unclear when the dot-com bubble began but as people started setting up digital companies they were no shortage of capital around silicon valley to do anything. A lot of speculative investors had started throwing money at any internet company as they thought that the rapid popularity of the internet was going to pay off in the near future. This created a bubble where most e-commerce companies did not survive.

E-commerce History of Amazon and E-bay

There is no doubt that Amazon and E-bay are two tech giants that have captured most part of the e-commerce industry. eBay was the first company to be established however in present day Amazon has become the favorite of many, becoming the largest company by market capitalization.  Amazon didn’t appear in the scene till 1990 after the dot-com bubble. Amazon was started by Jeff Bezos who at the time was an asset manager in Wall Street. The first thing sold on Amazon was a book. Amazon at first was an e-book company before it turned into the Amazon we know today. Now the word Amazon has become synonymous with e-commerce. When you think e-commerce you think Amazon!

#e-commerce history

Fulfilling e-commerce orders

Fulfilling e-commerce orders

In the modern era fulfilling e-commerce, orders has become easy. A lot of younger entrepreneurs have been innovating methods to fulfill orders that are made by customers online this is due to the fact that the practice of fulfilling orders has evolved and is still evolving. Popular companies such as delivery companies such as DHL, USPS, and FedEx have incorporated e-commerce deliver methods in-order to the cutter for such customers. Two decades ago it was thought to be impossible to receive a package in less than 24 hours. Now people are imagining receiving their packages in less than an hour. This is due to the effective fulfillment process that is now being used by e-commerce companies. The entire process has been sped up by technological instruments such as robots and electronic barcode.

The role of delivery companies in fulfilling e-commerce orders

Delivery and postage companies are now central in e-commerce fulfilments as they perform the packaging and delivery of those goods. The best part about these companies is that they charge low prices and deliver packages in a timely manner with tracking. Imagine that someone in Bangkok can now receive his/her product from the USA in less than 48 hours This is because postage and delivery companies such as FedEx, DHL, and USPS have made the fulfillment process quicker and more simple.

Drones use in fulfilling e-commerce orders

Although drones started in the military sector they have become central to civilian life as well. Civilians use drones for photo shoots, videos, or surveillance for scientific research. Drones are going to be central in e-commerce fulfilments over the next couple of years. Already large companies such as Amazon and Walmart are already experimenting with drone fulfilments.

Will Shopify be Affected by the Facebook Scandal?

Will Shopify be Affected by the Facebook Scandal

Will Shopify be Affected by the Facebook Scandal

Online investment newsletter Citron Research says that the stock price and merchant base of Shopify will likely be affected by the Facebook profile harvesting scam. Citron has been one of the most vocal critics of Shopify and it remains to be seen how this latest comment will affect the e-commerce platform’s stock especially following the Facebook scandal.

Shopify is one of the more popular e-commerce solutions for budding entrepreneurs. It can be seamlessly integrated into Facebook pages. Customers can browse items from these pages prior to check out through Shopify.

Citron comments after Facebook scandal

According to Citron, Facebook has to scale back on personal information it shares with the Canada-based e-commerce platform.  It also says that Shopify will find it harder to get new online sellers on Facebook. The investment authority also noted that shares of Shopify would likely trade down 29% lower in the weeks to come.

Shopify’s stock did slide by 4% in March although it pales in comparison to the 14% decline that Facebook stock experienced.  Experts say that Citron’s comments hold some water as majority of the Shopify merchants are budding entrepreneurs who are the usual target of aggressive and conceivably bogus affiliate marketers.

Shopify has also been hit for being a haven for novice merchants, although the e-commerce platform still raked in an impressive $9.1 billion in gross merchandise during the last quarter of 2017.

Shopify and the Facebook scandal

However, that volume may be affected with Facebook’s latest crackdown on data mining and advertisers. There is also the possibility that Shopify will be affected by the #deletefacebook campaign. The ecommerce platform, after all, generates much of its revenue from merchant subscriptions and merchant solutions.

Last year, Shopify responded to Citron’s comments.  The latter also fired back but the stock performance of Shopify in the last five months indicates which firm won that round.  Now it remains to be seen how Shopify will perform this year, although it needs some help from Mark Zuckerberg’s creation in order to bounce back.

Clever Ways to Use Pinterest to Grow Your E-commerce Business

Clever Ways to Use to Pinterest Grow Your E-commerce Business

Every social network provides an opportunity for business to reduce the distance between consumer and seller, to get more traffic on their website and increase sales but it is most effective of all another social network. It has 200 million registered users and it is very effective in generating referral traffic. Social media is not only traffic driver but it also helps you to build a good and strong image of your brand with very little or no cost. In order to make your business grow, you need to understand that it is a social network, you have to find people who might be interested in your products and to make a strategy for those who are not.

Purpose of using Pinterest

The main purpose of falls into following categories:

  • To get direct feedback from customers and interact with them
  • To increase traffic, it is so obvious that the more traffic your site as there are more chances of raise in the sale
  • To provide a good visual representation of products

As we discussed earlier it has so many registered users and most of them are women, but before getting into the main topic you should understand that your website should be designed in such a way that it has a pin button on all of the product pages so that your visitors also follow you there.


In order to grow your business through it one should act smart you do not need too much of hard work or a huge amount of investment but smart work, following are the ways on which you need to focus and work:

  • According to a research, customers are more attracted to the products with price tags and more likely to buy them, there are two ways one is product’s price in the description and the other is rich pins.
  • Interact with customers more often, reply to their queries, appreciate their feedback and you can also arrange special contests to engage customers. Use high-quality pictures to attract customers.
  • It is a search engine so you should create natural descriptions as it is easy for the people to search just like google. Use minimum keywords where they are most required hence they are not easily understandable and will lose the interest of people.
  • You can also sign up for a business page of Pinterest as it provides you to monitor performance you can conclude which of your posts are getting most comments, likes and pins and work on it.

E-commerce payment gateway

payment gateway

payment gatewayE-commerce payment Gateway

E-commerce payments have become easier with the growth of some of the greatest payment gateways. The financial technology sector has become one of the fastest growing sectors in tech since 2008. This was mainly due to the rising commercial ties between countries. As we become more globalized there is also the need to design more efficient payment methods. In e-commerce one payment gateway that has stood out from the crowd is Stripe. Although most e-commerce platforms such as Shopify and woo-commerce have got native payment gateways there is still the need for more personalized payment methods.

Stripe Payment gateway

The stripe payment gateway has some form of popularity. It is used on some of the world’s most popular sites such as Lyft and target. The reason why stripe has become a major player in the online e-commerce market is that it is easy to use. The platform is also available for use on the Shopify and woo-commerce platforms. Due to the fact that Shopify and woo-commerce are the largest platforms in the e-commerce segment, this makes Stripe leverage the payment gateway. The payment platform has advanced development.

Cryptocurrency use and payment gateway companies

Most tech-savvy individuals will not deny that for once in their lives they have used bitcoin to make a transaction online. In the years 2017 Bitcoin become one of the most popular payment methods on the internet accounting for more than 100 million transactions. Most payment gateway companies wanted to take advantage of this bitcoin mania so they included the cryptocurrency as a payment method. Most e-commerce entrepreneurs have leveraged the popularity of crypto-currencies by using them as a payment method. This, in turn, has forced payment gateway companies to include the currency.

The Ticking Time Bomb of eCommerce returns

The Ticking Time Bomb of ecommerce Returns

Returns have been quite a huge loss for retail brands in ecommerce. When a product is returned or exchanged it loses its original worth as its price has a decrement and not only had this it is a huge trouble for the retailers also as it is cannot be sold again at the original price obviously because of the damage caused by wear or tear. According to retail predictions which I have laid my eyes on it is getting worse for retailers as E-commerce increasing with increase in the amount of return is day by day. But the return rate of purchased products from stores is less than the products we get online.

Causes of ecommerce:

Back then the shipping was rarely free and there were no such things as returning and getting your money or exchanging them. Today the customer and business are a lot closer than they used to be because of the e-commece that is why compared to the previous years there is a drastic rise in returns and exchanges. We found this problem more in ecommerce, for example, if a person comes to the store to buy a product he is going to buy it until he is completely and fully satisfied with it that is why the return or exchange chances are very little or not. But in online store customer has to buy the product first there are more chances that it does not fit or suit him and something else. We made the return and exchange policy so easy that sometimes customers order more than one item in different sizes and colours to make sure they get what they really need.

Is it getting better? NO:

It is quite a shock that the return price is less in physical stores as compared to online stores although they online stores need it most as they face more returns and exchange than physical stores. It is very hard for some e-commerce businesses to manage this rate of returns as it can be that much out of control and a big motivator for them to move this online business to the physical store. Although it is a huge set back to the company regardless of this they have to offer free shipping and a good return or exchange policy in order to compete with the other brands.

How to balance your ecommerce?

As we discussed earlier there is no way for the company to “move to good old days” it will only make them suffer and especially when the brand is just being introduced in the market. According to some researchers, the huge companies or brands which are financially stable and have good monthly sales can manage to deal with it by balancing it with the profit from good sales.