What is Magento?
Magento is an e-commerce platform that provides solutions to engaging customers online and expanding business. Their cost-effective platform allows the user to concentrate on their store or website content, while Magento works in the background to help the user enhance the look, feel, and functionality of such.
Why use Magento?
As Magento helps the user enhance the feel of their site, the user can concentrate on the content, and entice a visitor back to the site. Their flexible and scaled-to-size solutions allow well-placed management of this.
Why Google Analytics AND Magento together? What can they do for you?
Here’s the link. You will have seen in part one how Google Analytics performs with analyzing website traffic and statistics, and how it can be utilized to drive traffic and people to your site. Also noticeable is how Analytics tracks the location of a visit, and how much time they spend on the site.
With Magento a simple solution to focus on expanding your site/store/other business, Google Analytics can be used to great effect – to analyze what for, where, when, and perhaps even why and how visitors are coming to your site – and how? Through their cell or laptop? That may make a difference as to how long they will spend, as browsing or searching must be streamlined no matter the device.
Information must also be easily accessible. In this regard, Google Analytics cannot track, but it will show how long people spend on the site, so if the time is too long, that could be a signal to readjust the accessibility of information.
As Magento can provide the tools to succeed online, so can Google Analytics do likewise to make sure everything is laid out exactly the way it needs to be.