dotMailer is a new entrant into the US email marketing provider scene, and offers a tight Magento integration. Why should you bother? What makes dotMailer different from all the other email service providers?
First off all, dotMailer belongs to the entry-level email service providers as explained in our recent post Email Service Providers for E-commerce Explained.
That said, we were impressed by Dave Littlechild’s presentation on around the effectiveness of marketing emails, or the lack thereof. We are pleased to give you our Hara Partners review. Dave showed some impressive, or rather embarrassing, mistakes that any merchant should avoid at all cost.
dotMailer is the largest email marketing provider in the UK and has an impressive user base of over 50,000 merchants. It provides a seamless integration into Magento, allowing any Magento merchant to take full advantage of the great number of features dotMailer brings to the table, including full data synchronization between dotMailer and Magento, customer segmentation based on past behavior and analytics, and automated emails for birthdays or follow ups.
You can find all details here:
In addition to the Magento Meetup presentation, Hara Partners had the pleasure to receive a walk-through and review on some of the features that may make dotMailer so attractive to many Magento merchants.
At the top of the list was the ease with which it allows beautiful and effective emails to be created using it’s drag & drop editor. We feel this feature would be very helpful for any e-commerce and Magento merchant.
In addition, dotMailer comes with impressive tracking and personalization features. You are able to search for what products customers have viewed and bought, how recent their last visit to your website was, where they are located and much more. Based on that data you can generate campaigns and automated follow ups. And you will be able to do these things with a reasonable learning curve. Using the dotMailer Magento module will import all relevant data from Magento into the dotMailer platform.
See for yourself how to setup email triggers and metrics with a few clicks.
If you have any questions about dotMailer or how it works with Magento, please contact us using the form below, or use the comments section at the bottom ask questions and request a demo.