Stage 1—Website Crawl Analysis
- This includes:
- Compilation of broken links (4XX errors)
- Pages without titles
- Pages with duplicate title tags
- Pages with duplicate content
Stage 2—Search Engine Ranking
We establish primary keywords and quantify their rank over time on Google, Yahoo, and Bing. We also determine and boost organic search volume through branded and non-branded keywords.
Stage 3—Competitor Analysis
We pay special attention to domain authority in your company’s competitive landscape, a measure of search engine rank potential based on an algorithmic combination of all link metrics.
Stage 4—Social Presence
We launch and/or monitor effectiveness on social media platforms, including Facebook Fans/Likes/Traffic and Twitter Followers/Retweets/Traffic.