Magento Dynamic Customer Segmentation through the Rich Merchandising Suite (RMS)

Segement customers into groups and optimize marketing initiatives by identifying specific customer groups using specific characteristics (address, location, sex, age, etc.) or other values such as purchase history, on-site browsing behavior, etc.). Advanced segmentation capabilities include the ability to identify unknown site visitors Whether they're new visitors or returning customers who have not logged in, you'll now be able to identify and target them with special promotions to convert browers into buyers. Visitors can be assigned to specific customer segments based on shopping cart and product browsing behavior even if they are otherwise "unknown". Customer segmentation proofs to be extremely effective for certain customer behaviors and allows marketing to these segments in a targeted fashion. Customer segments may be created for genders, customer with or without children, or customers with an outside seating area vs. not, and many more.
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