Domain authority is a website metric developed by Moz. It is one of the most important numbers known to SEOs.
The greater your DA, the more likely you are to have strong traffic and high rank.
More on Domain Authority
- Domain authority is based on several factors, such as how many backward links are pointing to your website and how authoritative the sites are.
- It’s very difficult to gain a DA number of 100. Sites like Facebook and Google have it, but most sites don’t.
- DA is difficult to influence directly. You can’t change your DA score in the same way that you can change your meta tags.
How to Improve Domain Authority
The main two ways to improve domain authority are by removing bad links and gaining good ones.
Getting rid of bad links is easy. All you have to do is to request the removal of those links, and if that fails, you disavow them.
But with gaining good links, you have two options.
Option 1 is to engage the services of an SEO agency that has relationships with websites and writers who can secure high-quality legitimate backlinks.
Option 2 is to create a site with high value information that elicits links by virtue of its quality.
In the following five steps, we’ll elaborate on what you can do in order to improve your DA.
Step 1: Ensure That Your Technical SEO is in Place
To improve your DA, you need to improve your overall SEO, and that includes aall the details that SEOs know and love—site structure, navigability, breadcrumbs, URL structure, meta tags, header tags, word count, keywords, alt tags, etc.
Make sure that your SEO is up to par before you go further in the pursuit of higher DA.
Step 2: Create Lots of Linkable Content
In order to have content marketing, you have to have lots of linkable content.
Content drives business, and it’s not mere content alone that drives links—it’s top-notch content with power, authority and value.
Step 3: Develop Strong Internal Linking
Internal linking can weave a powerful network within your site that benefits both the user and search engines that crawl and index your site.
A site that lacks internal linking is like a collection of pebbles—disconnected and weak.
But a site that has strong internal linking turns those pebbles into concrete—interconnected and unbreakable.
By having more content you’ll have more content to link to. And the more you link internally, the greater your ability to create a dense and powerful site network will be.
Step 4: Regularly Remove Toxic Backlinks
You can gain a huge competitive advantage by regularly cleaning your link profile. Unfortunately, this isn’t something that most webmasters do regularly. Don’t wait until a penalty strikes to clean up your link profile. Do it now and then continue to do it on a monthly or bi-monthly basis.
Step 5: Be Patient
If you’re doing exactly what we’ve explained in the previous steps, your DA will rise. Generally speaking, the older the domains, the higher the authority will be. To find out the age of a domain, you can use the free Domain Age Tool provided by Webconfs.com.