May 16th, 2016

Pitney Bowes Extends Reach of E-Commerce

Category:Hara Partners | Posted By Mai Erne on May 16th, 2016


Pitney Bowes

Pitney Bowes

Pitney Bowes is extending the reach of e-commerce with Cloud technology. The global e-commerce and shipping solution provider has created SendPro. SendPro is a cloud-based shipping solution created to keep track of business’s transactions. This technology will help people manage shipments with all of their different carriers.

What is Pitney Bowes’ New Cloud For?

Pitney Bowes is basically offering companies who use SendPro an all-in-one platform to manage their shipments and shipping costs. This way, customers will have access to the best and fastest shipping rates. This move by Pitney Bowes is a giant leap in e-commerce, because it meets the demands of the growing online shopping market.

How Will This Change the Game?

According to Business Insider, last month, the e-commerce company revealed its intentions to focus on helping e-retailers process orders and ship packages. Here is their basic plan:

  • Remove friction from the cross-border e-commerce market.
  • Ship more products internationally, which is easier since they acquired Borderfree, a company that specializes in selling and shipping products internationally.
  • Grow the company’s e-commerce business– it grew 11% in 2015 to reach $215 million

This move is great for the company. This could provide many more opportunities for Pitney Bowes. E-commerce is not just about buying goods online; it’s also about billing and shipping. This new technology will help businesses ship their products on time, at a good price. Pitney Bowes is focusing on how to get their Cloud used by other businesses, now that online shopping is so popular. The new SendPro mailing and shipping technology is a big help to small businesses especially. Small businesses have been using outdated, single carrier shipping methods. But SendPro takes away the stress of shipping for e-commerce.

In addition to this, Pitney Bowes is offering a three-month free trial of SendPro. This way, businesses can decide for themselves if the product is useful for their company without committing to it. Currently, millions of people use Pitney Bowes for their services already.


May 14th, 2016

E-Commerce is a Loser in When Raising the Minimum Wage

Category:E-Commerce, New York | Posted By Mai Erne on May 14th, 2016

E-Commerce Takes Hit from Wage Increase

The worries over minimum wage increases have e-commerce companies cringing. There has been research done which says the increase in wages won’t hurt the industry. Since e-commerce has a lower labor cost, around 20%, these companies thought they could escape having to spend a lot more money. Also e-commerce companies are very small and bare bones, so it should hurt over all cost. This thought stopped much of the worry. However, this thought was wrong, now that areas are starting to apply the minimum wage increase to  work. Now that the initial research was wrong, the next question is how could they have been so wrong?

The Research in E-Commerce Forget

The research in the e-commerce industry had forgotten was the internet and the sales industry. The younger generations such as Millennials and Generation Y are changing the retail industry. They no longer go into stores and do not have a lot of money. These two aspects are shrinking the retail industry. The industry is already shrinking due to online sales and may not be able to sustain its workers. This is forcing retailers to raise prices, which will hurt the e-commerce industry.

According to Forbes, the internet is losing retail stores a lot of business. Allen Questrom, an expert in these industries says,

“Retailers are in an existential bind: The Internet is for the most part, a money-losing business, but stores have no choice but to be in it, Questrom said Merchants are diverting capital from a moneymaking business [brick-and-mortar stores], and dumping big dollars into their money-losing online and mobile businesses, he said. A recent study from HRC advisory supports that notion, revealing that e-commerce, including the steep costs of fulfilling online orders, is chipping away at retail profit margins.”

It seems since the internet these giant stores and industries have been in decline. Now they are in a strange place and the future isn’t looking good.

May 12th, 2016

E-Commerce Takes Hit from Wage Increase

Category:Hara Partners | Posted By Mai Erne on May 12th, 2016

E-Commerce Takes Hit from Wage Increase

E-Commerce takes hit from  wage increase. One report states that warehouses with 500 or more workers may see an annual rise in labor cost by $1 million or more. This news might sound alarming to people who rely on cheap labor to keep their small business afloat. Also with the growth of the e-commerce industry it has made these companies move their warehouses and distribution centers closer to larger metropolitan areas.

Worries About the Increase in Minimum Wage

With cities like Los Angeles, San Francisco, and Seattle all raising their minimum wage far beyond the federal minimum wage of $7.25 it is likely that many businesses will have to find a way to cut costs. Sometimes this will mean to lay off huge numbers of their workforce and downsize using automation.

“E-commerce and other businesses that are tied to these dense locations will see the greatest impacts” according to Spencer Levy, CBRE’s head of research in the Americas.

Don’t Worry About the Big Bad Minimum Wage

However, e-commerce companies should not worry that much because the average warehouse worker make an average of $12 an hour which is well above the minimum wage in most states. So e-commerce and other industries can breath a sigh of relief.

According to the Wall Street Journal, most e-commerce business costs are in transportation, about 50%, and labor costs are only 20% of the budget of these companies. Also these companies have cut much of their labor cost by using automated computer systems, so their running on a bare bones business structure. So if you are worried about your e-commerce company up and moving you can relax, if you have a job with an e-commerce company it is likely that they need you to do a job for them.

So apparently the e-commerce industry will continue to grow for a while as some states are raising their minimum wage, while others have no plans to. It really doesn’t matter much to these companies.

May 11th, 2016

3 E-Commerce Startups in New York City

Category:Hara Partners | Posted By Mai Erne on May 11th, 2016

New York City

3 E-Commerce startups in New York City everyone should keep there eyes on. There has been some talk of New York City has been lagging behind Silicon Valley in the tech industry, but these startups prove that this is just talk. After all, the reason people are saying these things about New York is because it has a lot of startups that don’t make it. Whereas, in Silicon Valley they had startups like Google and others that shot right to the top. But in New York no marketing firm in their right mind will give a startup a lot of money. This makes financial and economic sense but, it might be too conservative to have something like Google happen. However, here are some startups located in New York that have promise.


Upworthy is a startup that started a little over a year ago in New York City. The website’s mission statement is to make web content that matters go viral. The website is focused on empowering important content on the web.

2.The Muse

The Muse started in 2011, so it is only five years old, but has made a huge splash. The starters of this startup were three women who decided to start their own career development site. They started it because they were sick and tired of sites like Monster and others which they believed were agonizing sites to find anything on. SInce its launch, The Muse has help over 2 million people find a job. They were successful by asking the question, “What do I want to do with my Life.”


Buzzfeed is a startup from New York. I was surprised too. It is hard to believe that Buzzfeed was once a startup since it has blown up into a major social media website.I mean on Facebook Buzzfeed has almost 16 million likes.

July 20th, 2015

How to Become an E-commerce Analyst

Category:E-Commerce, Hara Partners, Marketing, Solutions | Posted By Mai Erne on July 20th, 2015

An e-commerce analyst is similar to a market analyst, except he or she looks specifically at transactions that occur on the Internet and researches ways to improve on existing sales goals.

A successful e-commerce analyst leverages data about the users he services to improve the conversion rate of the companies he works for.

Potential e-commerce analysts will need to know how to use analytics software and Excel, and the right communication skills to articulate the results of your data.

Step 1

Determine whether you have the right prerequisites for becoming an e-commerce analyst. A bachelor’s degree in market research, statistics or other related fields is usually required. Candidates should also have strong mathematical and analytical skills. Good communication is highly desired because the ability to interpret and communicate results are essential.

Step 2

Get certified through a reputable source as an e-commerce analyst, or someone familiar with analytics software. The Marketing Research Association offers a certification that must be reviewed every two years. For a small fee, the applicant is granted access to an exam that tests his knowledge of e-commerce with a certificate awarded upon successful completion.

Step 3

Fill out an application for the job you desire, and include a cover letter. The CV should include blurbs that highlight your experience interpreting large amounts of data. Your resume should include examples where you have used Excel or analytics programs such as Google Analytics to discover important facts about customer behavior. You should also list your familiarity with e-commerce engines like PayPal, Amazon and eBay on your resume.

Step 4

Negotiate your pay after you get a job offer and think about your future possibilities. Nationwide, the number of market research analysts is expected to grow as much as 41 percent by the year 2020. As more data becomes available, companies have an increasing demand for workers to interpret it into something useful. The top ten percent of market research analysts earned more than $100,000 per year, with the lowest ten percent earning just above $30,000. The median pay for a market research analyst working in the information sector is $70,000.