July 24th, 2014

E-Commerce Shopping Habits

Category:E-Commerce | Posted By Mai Erne on July 24th, 2014

Have you considered what factors may be affecting your e-commerce business? Certain aspects influence whether or not a shopper will abandon their cart and successfully complete a transaction. Below is an infograph from MarketingProfs that will give you an in depth analysis of what works and what can be skipped.

 

e-commerce shopping habits

e-commerce shopping habits

 

 

July 23rd, 2014

How to #Hashtag Effectively for E-Commerce

Category:E-Commerce, eCommerce Fun | Posted By Mai Erne on July 23rd, 2014

Use Hashtags

Use Hashtags

Hashtags are becoming more prevalent in the social media marketing world. However, in case you haven’t been acquainted with it, we’re here to help.

Hashtags (#) are used on twitter, Instagram, vine, tumblr, facebook, and pinterest as a filter system. When you hashtag a picture or post with a certain word or phrase, it allows people searching for that specific word or phrase to find it easier. When it comes to e-commerce, hashtags can be used to optimize search results and to easily reach target audiences.

As the social media world expands, hashtags are also expected to expand across platforms. For example, if you post something with hastags on Twitter, it should be transferrable to Facebook with the same trends.

Although there are a lot of popular social hashtags going around, they’re not necessarily effective for e-commerce. Below are some tips to effectively hashtag for your e-commerce business.

1. Content. The content of a hashtag is very important. A hashtag (#) is followed by uppercase and lowercase letters or numbers. There cannot be any spaces or unique symbols (!@$%^&*()<>) because those character indicate the end of the hashtag.

Correct: #Harapartners, #Harapartnerlovesecommerce

Incorrect: #Hara Partners, #HaraPartners<3E-commerce

2. Don’t Overuse Hashtags. Too much of a good thing can turn out to be a bad thing. It can turn off or confuse a reader to see a mass of hashtags. Generally, we recommend 3-5 hashtags max for twitter since there is a character limit, and 6-10 max for other platforms.

Correct: Check out the new Hara Partners blog! #ecommerce #harapartners #coolblogs

Incorrect: Check out the new Hara Partners blog! #ecommerce #harapartners #coolblogs #blogs #hara #partners #consulting #onlinesolutions #ilovehashtags #newblog #newpost #checkitout #haveyouseenthis #newblogpost

3. Choose the best hashtag. There might be a million hashtags that are relevant to your post but choose the best one. Think about what is most likely to be searched along with which hashtag would reach the best audience.

Correct: Check out the new Hara Partners blog! #ecommerce #harapartners

Incorrect: Check out the new Hara Partners blog! #shopping #onlineblog

4. Relevance. It might be tempting to hashtag your posts with the most popular hashtags so that it will reach a broader audience, however this is a bad idea because you could be labeled and punished for being a spammer.

Correct:  Check out the new Hara Partners blog! #ecommerce #harapartners

Incorrect:  Check out the new Hara Partners blog! #selfie #byefelicia #WCW

If you have any other questions about how to use hashtags, please comment below. We would love to hear from you. #contactus

 

 

 

 

 

July 22nd, 2014

How Can Trust Seals Help Your Business?

Category:E-Commerce, Trust Seals | Posted By Mai Erne on July 22nd, 2014

If you’ve been to the bottom of any of our webpages, you may have noticed that we feature several trust seals from established businesses. These trust seals show that we’ve passed some of their security standards.

Earning a trust seal for your business can be the difference between a client’s trust and skepticism. Whenever a visitor to your site sees that your brand’s security has been verified by a trusted name like PayPal, they have that much more reason to pay for your services or do business with you.

paypal_LOGO

Different Types of Seals

 

Of course, before rushing off to snag a seal for your website, why not read up on what your options are?

  • Privacy Seals – Privacy seals outfit companies with privacy statements suited to their business practices. They also help companies identify potential privacy threats that would otherwise go unnoticed.
  • Business Identity Seals – Business identity seals verify the legal, physical, and actual existence of businesses by verifying multiple parameters such as contact details and management details. They represent due diligence certificate for businesses.
  • Security Seals – These are the most popular types of trust seal verification. Security Trust Seals can perform daily scans for your server, and ensure that customers are protected under normal circumstances by testing for common security vulnerabilities.

 

Keep in mind that most trust seals have an expiration date, and need to be re-validated at specific dates once they expire. Check for details on the trust seal website of your choice.

July 21st, 2014

E-Commerce Move to Social Media

Category:E-Commerce, eCommerce Fun, Social Media | Posted By Mai Erne on July 21st, 2014

Social media has been a successful marketing outlet for many retailers, but many social media platforms are taking a step towards becoming an e-commerce platform themselves.

Facebook Buy Button

Facebook Buy Button

Facebook has just launched the new buy button. This new features allows shoppers to complete the transaction process without ever clicking away from the Facebook page.

This new feature is expected to increase convenience and bring more retailers to Facebook. For now, a few selected small and medium sized businesses are allow to test the Buy button for free.

Twitter Buy Button

Twitter Buy Button

 

Twitter also allows retailers to add their own buy button to their tweets to make advertised products easier to purchase. Although the idea of the buy button are in elementary stage, many social media platforms are expected to follow suit.

What do you think about the new Facebook buy button? Leave us a comment below.

July 18th, 2014

Battle of the Sexes: E-Commerce Trends

Category:E-Commerce, eCommerce Fun | Posted By Mai Erne on July 18th, 2014

It’s been known throughout the centuries that men and women have different interests. However, merchants are still not putting that knowledge to use in their marketing strategies. In several studies, we have found that one huge mistake that many merchants are making is that they market products the same way to men and women. From shopping habits to the type of products, it’s important to keep in mind these gender differences to optimize sales. Check out the info graph below to learn more about the e-commerce battle of the sexes.

 

menvswomen1

 

 

Please let us know in the comments below what you think!