November 14th, 2014

How SEO Will Change in 2015 for Large eCommerce Companies

Category:E-Commerce | Posted By Mai Erne on November 14th, 2014

how seo will change

SEO is a constantly changing force. You never truly know where it’s going to go in the next few years.

Forbes recently reported the four main ways that SEO is soon going to change for large e-commerce businesses. This is how SEO will change in the future.

1. How SEO will change for mobile devices

Okay, so it doesn’t really take a genius to know that the world is increasingly going mobile. With smartphones now becoming a commonplace thing (I mean, even your poor best friend Ricky has one…), you know that the next logical step is to expand your SEO strategies on these devices.

Page load speeds are a large part in determining a site’s ranking. Because it’s more common for sites to load slower on mobile devices compared to desktops, it’s always smart to prioritize page load speeds in both desktop and mobile realms to keep your SEO game fresh.

2. Go local

LSEO, or local SEO, helps search engines find local businesses that can best satisfy their needs and display listings for them in the search engine results pages. Big eCommerce businesses think they don’t need LSEO, but the big news is that people enjoy supporting local—particularly when it’s cheaper, easier and faster than buying from some huge corporation.

One sure way to pepper LSEO into your website is by checking Facebook in the last few looks and look at how many posts are telling their friends to buy from local businesses rather than the big businesses.

3. Get rid of black hat SEO

Black hat SEO refers to “the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.”

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

Though you may not even be aware when you’re engaging in black hat tricks, you should definitely consider hiring a reputable SEO agency to comb through your site and sniff out any potential black hat methods that you might be unknowingly unemploying.

As algothorisms become more sophisticated next year, the fallout from these methods will become much more severe.

4. Content really is king

Some big e-commerce companies can really underestimate content—that’s why you should never do the same. Even a small e-commerce company can’t afford not to put some great content on their website—so if you’re a big e-commerce company, you definitely can’t afford not to.

November 13th, 2014

Uploading Product Images in Magento – A Brief Guide

Category:Magento | Posted By Mai Erne on November 13th, 2014

Uploading product images is realistically one of the least complicated processes in Magento; however, for those who are still new to the Magento Madness, we’re here to clarify any questions you might have with this simple guide.

We will also cover some of the more complex facets of image uploads once we introduce the basic steps.

Step One

The first thing that you are going to want to do is go to Catalog, and then Manage Products. Once you’re there, you’re going to want to go ahead and select a product from the screen.

images in magento

After you’ve selected the product, let’s go ahead and go to ‘Images.’ You should see a screen like this.

images in magento

Okay, you’re on the images tab. Now time for the most critical step: uploading the images.

Select ‘Browse Files,’ and then find the image that you want to upload. Once you find it, go ahead and upload it. Your screen should now look like this.

images in magento

Adjusting Settings for Product Images in Magento

Once the image is in, you might probably want to know what the other settings mean.

  • Label

Label will provide a name for your image. Similar to the ‘alt text’ field                   in images for blog posts, this is done mostly for SEO purposes. People                 will be able to find your image much faster than they otherwise would                 if the label wasn’t there.

  • Sort Order

If you have multiple images, you can change the order that they appear in by modifying the sort order. Highlight the field and change one image to ’1′ or ’2′ or ’3′ and so forth.

  • Base Image, Small Image, and Thumbnail

You can also change where your images appear on the front-end. So let’s say if you have two images, you can select one to appear as a thumbnail on the product page, and the other—say, base image—to appear as the main image on the product detail page.

The small image is used for the product images in listings on category and search results pages.

November 12th, 2014

Magento Requirements: Steps Required for an Upgrade

Category:Magento | Posted By Mai Erne on November 12th, 2014

magento requirementsEvery open source or paid software and application have its own compatibility and system requirement to run the application smooth and efficiently over internet or at its targeted area.

Here Magento is also like that its built on PHP technologies using Zend Framework with well manner modular structure to make the things easier. Its vast and huge application to make the ecommerce merchants life easier.

Magento Requirements

Here are the system requirement which can guide you how you have to configure your system to run Magento eCommerce website.

Operating System Support for Magento
1. Linux x86, x86-64
2. Windows server on WAMP and XAMPP

Magento supported Web Servers
Apache 1.3x to Apache Latest 2.2x
Magento runs well on nginx for Magento 1.7 to Enterprise latest version

Magento PHP Compatibility
5.2.13 to latest PHP version

PHP Extension Required to be enabled on web server
Below php extension must have to be installed and enabled with php.ini in order to run Magento, if below extension are not enabled then there are chances Magento will not allow you to install on web server.
php_curl
simplexml
mcrypt
hash
PDO_MySql
GD
DOM
iconv
SOAP – To integrate your web store with third party applications
Safe_Mode = off
Memory Limit = 256MB minimum

Magento MySQL Requirement
MySQL 5.0.2 and newer for Enterprise Edition 1.13
MySQL 4.1.20 or newer for Enterprise Edition 1.12 and Magento Community Edition

SSL- Secure Socket Layer
SSL is required for any eCommerce stores also if you want https to be enabled for the admin and with customer and checkout in frontend then it’s required to have verified SSL configured on your web server for your website. Also self-signed SSL certificates not support with Magento.

Your Web Server Hosting Setup

  • Your hosting must have facility to run and schedule cron script to update currencies and taxes automatically also its help to run some schedule job for log cleaning and other stuffs periodically.
  • Also you must have read and write permission to override .htaccess rules.

Preferable Hosting Environment

  • Nexcess.Com – Dedicated and Shared Server both are compatible with Magento – SSH supported for the dedicated server on request.
  • Rackspace.Com is dedicated cloud support run well for Magento – SSH supported
  • Amazon EC2 – is the best could server for Magento with dedicated access to perform all kind of activities using SSHAbove are the configuration which will run your Magento eCommerce Website smoothly and rapidly to give better user experience with faster page loading.If you are still not clear that our Expert Magento Consultant available to provide you better idea related to your server and Magento setup.

November 11th, 2014

Enabling a Theme in Magento Mobile

Category:Magento | Posted By Mai Erne on November 11th, 2014

magento mobile

Those browsing on mobile devices currently account for at least 10% of all web traffic, which means that e-commerce retailers need to accommodate these users sooner rather than later.

How It Works

A mobile device is detected in the same way that your store detects different browsers. When someone visits your site from a mobile phone, your store detects the mobile browser and serves up the mobile theme, rather than your standard desktop theme. It all happens behind the scenes and is transparent to the user.

Setting Up Your Magento Mobile Theme

The Magento Go Mobile theme is easy to set up. Before you begin, take a few moments to explore the sample mobile theme to become familiar with the layout. The next step is to brand the theme for your store by choosing your colors, and adding your logo, background image, and banner. Finally, the last step is to click a checkbox to go mobile. That’s all there is to it!

Benefits of Magento Mobile

Quickly and easily create a storefront optimized for mobile devices so customers can shop even when they’re on the go. This mobile interface uses HTML5 technology and supports iOS and Android smartphones and tablets. It includes out-of-the-box features such as:

- Device-specific media capabilities for audio and video
– User-friendly search and results display
– Clean display of product detail pages
– Pinch, multi-touch and scaling images
– Easy swipe between product images
– Zoom capabilities
– Cross-sell and up-sell capabilities
– Drag-and-drop of products to the shopping cart

Magento Mobile for HTML5

The new compatibility with HTML5, which comes with Magento’s free Community edition e-commerce platform and its licensed Enterprise edition, is designed to help retailers drive up mobile commerce conversion rates and sales, says Roy Rubin, founder and general manager of Magento.

Magento says the HTML5 version of Magento Mobile includes:

- Image scaling and device-specific video and audio capabilities;

- New “user-friendly” search and results display;

- Drag and drop of products into a shopping cart;

- Cross-sell and upsell options;

- Swiping between product images, and product image zooming;

- Support for iPhone, Android and Mobile Opera browsers.

November 10th, 2014

Inbound Marketing Vs. Outbound Marketing: Which is the Way of the Future?

Category:Marketing | Posted By Mai Erne on November 10th, 2014

Remember when the term ‘marketing’ used to mean annoying telemarketers calling you at weird hours in the night to tell you about their product? Most know-hows in the biz today refer to that strategy as ‘outbound marketing.’ And even a novice can guess that this is the less popular method of reaching people. Most marketing has now gone online—which is also known as ‘inbound marketing.’ But what is the difference between the two?

The Core Differences Between Inbound Marketing and Outbound Marketing

 

Outbound marketing entails traditional methods such as cold calling, outsourced telemarketing, and advertising. So if you ever had a stranger ring your doorbell in the middle of the night to tell you about Verizon, we guarantee you that this was an outbound marketer.

Outbound marketing techniques are becoming less effective because people have found ways to avoid their techniques by blocking their caller IDs.

Unlike outbound marketing, inbound marketing is two-way. You can bring customers to you via the Internet instead of having to seek them out. Inbound marketing is also known as ‘new marketing’ because a huge part of it is providing content for informational purposes rather than trying to sell you something—which, in fact, is the purpose of the Hara Partners blog.

Which Way is the Future Headed?

 

Different sources will provide you with different data regarding the strengths of both kinds of marketing. As an online blog, we would clearly advocate inbound marketing, as we believe that’s where the future is headed. But does this mean that’s the only kind of marketing that we practice? Of course not.

At Hara Partners know all about cold calling and the traditional methods which pertain to outbound marketing. We have an excellent sales guy here who can knock you off your feet with his outbound skills… But at the end of the way, as the Internet expands, inbound marketing is where the future is headed—at least according to us.

 

inbound marketing