June 28th, 2015

5 Practical Steps To Improve Your Website’s Domain Authority

Category:Hara Partners | Posted By Mai Erne on June 28th, 2015

Domain authority is a website metric developed by Moz. It is one of the most important numbers known to SEOs.

The greater your DA, the more likely you are to have strong traffic and high rank.

More on Domain Authority

  • Domain authority is based on several factors, such as how many backward links are pointing to your website and how authoritative the sites are.
  • It’s very difficult to gain a DA number of 100. Sites like Facebook and Google have it, but most sites don’t.
  • DA is difficult to influence directly. You can’t change your DA score in the same way that you can change your meta tags.

How to Improve Domain Authority

The main two ways to improve domain authority are by removing bad links and gaining good ones. 

Getting rid of bad links is easy. All you have to do is to request the removal of those links, and if that fails, you disavow them.

But with gaining good links, you have two options.

Option 1 is to engage the services of an SEO agency that has relationships with websites and writers who can secure high-quality legitimate backlinks.

Option 2 is to create a site with high value information that elicits links by virtue of its quality.

In the following five steps, we’ll elaborate on what you can do in order to improve your DA.

Step 1: Ensure That Your Technical SEO is in Place

To improve your DA, you need to improve your overall SEO, and that includes aall the details that SEOs know and love—site structure, navigability, breadcrumbs, URL structure, meta tags, header tags, word count, keywords, alt tags, etc.

Make sure that your SEO is up to par before you go further in the pursuit of higher DA.

Step 2: Create Lots of Linkable Content

In order to have content marketing, you have to have lots of linkable content.

Content drives business, and it’s not mere content alone that drives links—it’s top-notch content with power, authority and value.

Step 3: Develop Strong Internal Linking

Internal linking can weave a powerful network within your site that benefits both the user and search engines that crawl and index your site.

A site that lacks internal linking is like a collection of pebbles—disconnected and weak.

But a site that has strong internal linking turns those pebbles into concrete—interconnected and unbreakable.

By having more content you’ll have more content to link to. And the more you link internally, the greater your ability to create a dense and powerful site network will be.

Step 4: Regularly Remove Toxic Backlinks

You can gain a huge competitive advantage by regularly cleaning your link profile. Unfortunately, this isn’t something that most webmasters do regularly. Don’t wait until a penalty strikes to clean up your link profile. Do it now and then continue to do it on a monthly or bi-monthly basis.

Step 5: Be Patient

If you’re doing exactly what we’ve explained in the previous steps, your DA will rise. Generally speaking, the older the domains, the higher the authority will be. To find out the age of a domain, you can use the free Domain Age Tool provided by Webconfs.com.

June 15th, 2015

Setting Up Your Webstore

Category:Hara Partners | Posted By Mai Erne on June 15th, 2015

If you’re in the process of setting up your own online store, you’re already way ahead of the game in terms of your personal drive and motivation. But be aware that you’re taking the brave, lonely path of an enetrepeneur, a path that comes with many risks.

Here are several of the important things to keep in mind when embarking on the journey of setting up your own webstore.

Registering a Domain

Registering a domain nowadays is really easy. There are so many companies that will offer you support nowadays with setting up your website, even years after you’ve paid for the domain name.

The most important thing is choosing a great name that will reflect your brand. If you’ve been running or working at a physical store for a while and you’re trying to bring your business to the online sphere, then it would be common sense for the domain name to match the name of the pre-existing business.

If you’re launching your own business, think about a domain name for a few days before you finally decide on one. Remember, this is the name that customers will be typing into their browser search bar whenever they want to find your business.

Financials

If you haven’t already, read up on merchant banks. A merchant bank account will allow you to accept payments from credit cards and debit cards, which you’ll need in order to maintain transactions with customers online.

If you don’t know the intricacies of setting up your own merchant bank account by yourself, you can do it through an intermediary, which is a company that will specialize in creating accounts for online-based businesses.

Products

Every merchant has an angle. Calvin Klein sells underwear. Best Buy sells electronics. Chances are, you don’t have the credibility of either brand, especially if you’re just getting into the web market game.

But if you’re a good entrepeneur, you should know why the product that you’re selling holds value to the average consumer, and what kind of product people will eventually want to see on your website.

Figure out your angle, because at the end of the day, that could be the core principle that will keep your business from staying afloat instead of going underwater.

Remember that for further assistance, we have plenty solutions on our website that will help you in your quest.

June 14th, 2015

Setting Up Google Analytics in Magneto

Category:Magento SEO | Posted By Mai Erne on June 14th, 2015

Google Analytics provides detailed statistics about the traffic on your site, as well as information about the effectiveness of your marketing campaigns. This article shows how to set up your Google Analytics account and add the tracking code to your store.

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Step 1: Create a Google Analytics Account

 

1. Go to the Google Analytics site, and click Access Analytics. Then, do one of the following:

  • If you already have a Google account, click Sign In. Then, enter your Email and Passwordto log in to your account.
  • If you do not yet have a Google account, click Create an Account and follow the instructions.

2. To continue, click the Sign Up button.

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3. On the New Account page, under “Setting up your account,” enter an Account Name. This should be a top-level reference such as the name of your business, rather than the name of an individual store. 4. Under “Setting up your property,” do the following:

  • Enter the Website Name of your store.
  • Enter the Website URL for your store.

5. Complete the remaining items on the form. Then, click the Get Tracking ID button at the bottom of the page. 6. When prompted, read the Terms of Service Agreement, and click the I Accept button to continue. 7. On the Administration page, do the following:

  • Write down your Tracking ID, including the “UA-” prefix. You will need this later when you configure your store.
  • In the box below, drag to select the tracking code and press Ctrl + C to copy it to the clipboard. You will later paste this tracking code into your store’s configuration.

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Step 2: Configure Your Store for Google Analytics

 

1. Return to your store, and on the Admin menu, select System > Configuration. 2. In the Configuration panel on the left, under Sales, select Google API. Then, click to expand the Google Analytics section, and do the following:

config-google-api-analytics-enable

  • Set Enable to “Yes.”
  • In the Account Number field, enter your Tracking ID, including the “UA-” prefix. The number can be found on the Google Analytics account page, and also in the Google Analytics code for your site.

UA-########-#

 

  • If you want to anonymize part of your visitors’ IP address before it is sent to Google, set Enable IP Anonymization to “Yes.”
  • If you want to test the effectiveness of individual pages in your store set Enable Content Experiments to “Yes.”

3. When complete, click the Save Config button.

Step 3: Check the Status of Your Account

 

1. Return to your Google Analytics account to make sure that Google is receiving data from your store. 2. From the Administration page, in the center column under Property, click to expand Tracking Info. Then, click Tracking Code to check the status of your account.

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June 8th, 2015

3 Important Components of Effective Web Design

Category:Hara Partners | Posted By Mai Erne on June 8th, 2015

As a webstore owner, an important principle to keep in mind is that no customer will flock to your website for the quality of your products alone. As stunning as that V-neck tee might look, it won’t look so stunning on a murky white background with no catchy text beneath it.

These three components below will help you gauge whether your web design is catching the eye of the customer, or turning them away due to the sheer revolt of your blandness.

1. Style

From hair to sunglasses to rap lyrics, style is the most important component of just about anything worth selling in America. Some people wouldn’t even leave their house in the morning without their hair styled, so it’s interesting that webmasters will leave their websites looking like a mess when they could just as easily hire a hip  designer to tidy things up.

2. Images

Once again, we can’t stress this enough for webstore owners… You need more images than just the

ones of your store products! Slap an awesome header image up top, for instance, to show your

customers that you did a little more work with the place than hiring a photographer to take a bunch of stock photos. It also wouldn’t hurt to maintain at least one image on every page of the website.

3. Typefaces

Although this is probably the most subjective principle, it can’t be stressed enough that this component can make or break a website. The typeface should be attractive enough to draw your prospective customers to your website, without stealing all of the attention from the images. What the typeface should be, however, is up to you. Good typeface is in the eye of the beholder. Peruse all the options, and then settle on the one that will really bring your website to life.

June 3rd, 2015

8 Simple Tips to Grow Your Business with Inbound Marketing

Category:Magento SEO, Marketing | Posted By Mai Erne on June 3rd, 2015

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There is one main obstacle to growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information.

In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past five years due to more decision makers being involved in the buying process. So it has become your job as a business owner to make sure that this information is coming to them at the right time, in the right format, on the right platforms.

Here are some of the most helpful tips to help grow your business with inbound marketing.

1) Define Your Business

  • What are the key performance indicators you want to measure?
  • What are your revenue goals?
  • What does growing your business mean to you? (Amount of leads coming in, revenue generated, customers acquired, numbers of retainers, etc.)
  • What is your sales process like? (Length, content used to educate prospects, number of people prospects might talk to, etc.)

2) Study Up on Your Industry

You might think you know your industry inside and out but there will always be changes, updates, and new innovations around the corner.

In order to get a better grasp of what’s going on and to stay ahead of the curve, industry research is a must.

  • What are your competitors doing in regard to content on their website?
  • What current events and news are going on?
  • Is there a business to business marketplace you can participate in?
  • What are the current industry statistics to your goals?

3) Understand Your Customer

To understand your customer better, talking to the sales team always helps. They are the ones in direct contact with your potential customers which means they hold a lot of insight into what your customers want. Here are some questions to ask:

  • What 5 questions does your sales team answer the most?
  • What are the biggest pain points for customers when they come to you?
  • What are your customer demographics?
  • What messaging do they respond to most?

4) Publish the Right Content

Write content around the questions, issues, and challenges your potential customers want the answers to. This will help your potential customers not only find valuable information, but also help introduce them to your brand.

5) Publish Content Consistently

This depends on time and budget. If you’re outsourcing blog writing then you can blog numerous times a week, if you have one in-house person responsible for blogging maybe you can only do it once or twice. Just make sure it’s consistent!

6) Determine the Right Angle

Your competitors are probably already blogging so take some tips from what their strategy looks like. If they have a niche in the industry that they blog about a lot then maybe find your business’ niche and blog on what you know best in order to stand out.

7) Use a Calls-to-Action

Placing a CTA at the end of your blog urging visitors to download premium content will definitely help grow your leads and sales.

8) Determine the Right Content

Premium content is more in depth than blogging and should include more middle of the funnel information that your website visitors will fill out a form to learn about. 

Blogging brings people to your site but premium content will convert these people to leads for your sales team if you’re offering content that they might want to know more about.