While anyone can start a web store these days and sell their products directly to customers online, the benefits among for B2B owners in particular are sometimes overlooked. Below we’ve outlined five reasons why web stores are the future for B2B specifically.
1) Rising Sales
Owners of B2B companies can surely reap the benefits of sales much more directly, but there’s still a great deal of opportunity for B2B eCommerce as well.
In 2013, B2B eCommerce sales reached $559 billion, which was more than twice the size of B2C eCommerce sales.
Web stores can also be used as online order entry tools for customer service and sales reps.
For example, k-eCommerce has a Sales Portal, which can be used on the road by sales reps and synchronizes back to Microsoft Dynamics.
Even if you don’t have the clout of a company like Amazon, you are still likely to gain customers who are interested in the potential of eCommerce.
Even if they’re not asking for it, they’re ready to stop scanning orders or emailing your sales team. They want to reorder with a click, make orders on the fly and upload big ones as a .CSV.
No matter how you’re taking orders, it needs to be easy to do on a mobile device. That means it should be simple, responsive and functional.
Whether orders are being entered by clients or sales reps, this is a critical piece of an omni-channel strategy.
Finally, personalization is a new trend in the eCommerce world. Rather than focusing on promoting a specific product line, this change places focus on each unique customer.
Personalization features within k-eCommerce includes custom catalogs per user. B2B marketers are increasingly turning to web site personalization to provide content that is specifically geared towards individual buyers, largely segmented by industry, department, function or role.