July 20th, 2015

How to Become an E-commerce Analyst

Category:E-Commerce, Hara Partners, Marketing, Solutions | Posted By Mai Erne at 10:00 AM

An e-commerce analyst is similar to a market analyst, except he or she looks specifically at transactions that occur on the Internet and researches ways to improve on existing sales goals.

A successful e-commerce analyst leverages data about the users he services to improve the conversion rate of the companies he works for.

Potential e-commerce analysts will need to know how to use analytics software and Excel, and the right communication skills to articulate the results of your data.

Step 1

Determine whether you have the right prerequisites for becoming an e-commerce analyst. A bachelor’s degree in market research, statistics or other related fields is usually required. Candidates should also have strong mathematical and analytical skills. Good communication is highly desired because the ability to interpret and communicate results are essential.

Step 2

Get certified through a reputable source as an e-commerce analyst, or someone familiar with analytics software. The Marketing Research Association offers a certification that must be reviewed every two years. For a small fee, the applicant is granted access to an exam that tests his knowledge of e-commerce with a certificate awarded upon successful completion.

Step 3

Fill out an application for the job you desire, and include a cover letter. The CV should include blurbs that highlight your experience interpreting large amounts of data. Your resume should include examples where you have used Excel or analytics programs such as Google Analytics to discover important facts about customer behavior. You should also list your familiarity with e-commerce engines like PayPal, Amazon and eBay on your resume.

Step 4

Negotiate your pay after you get a job offer and think about your future possibilities. Nationwide, the number of market research analysts is expected to grow as much as 41 percent by the year 2020. As more data becomes available, companies have an increasing demand for workers to interpret it into something useful. The top ten percent of market research analysts earned more than $100,000 per year, with the lowest ten percent earning just above $30,000. The median pay for a market research analyst working in the information sector is $70,000.

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