In any successful business, marketing is an essential step for growth. In our blog, we post about all the different modes of marketing, inbound marketing, outbound marketing, and linkbuilding.

Inbound marketing and outbounding marketing are arguably the most interesting division in the marketing world.

Outbound marketing entails traditional methods such as cold calling, outsourced telemarketing, and advertising. These techniques have become less effective now that people are avoiding the outcalls with caller IDs.

Inbound marketing, on the other hand, is two-way. You can bring customers to you via the Internet instead of having to seek them out.

Inbound marketing is also known as ‘the new marketing’ because a large part of it is about providing content for informational purposes instead of trying to sell you something—which, in fact, is what we’re doing here on our blog.

Another very interesting marketing method is omnichannel. With the rapid growth of digital consumption, marketers are now faced with more choices than ever when considering how they want to reach the consumer.

With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of another. This leaves a smaller margin for error as highly informed consumers have become acutely aware of how to seek out information, poll their networks and complete transactions across a plethora of interactive channels.

Besides just being another marketing term or dare I say “Buzzword,” omni-channel is a reflection of the choice that consumers have in how they engage a brand, and therefore is best represented as how brands enable their clients and consumers to use these channels to engage with them.

Whether the purchase experience starts online or via a catalogue, the customer has a plethora of options as to how they may want to move through the buyer’s journey with the brand.

Does all this sound interesting? Read more of our information in our blogs below.

How to Become an E-commerce Analyst

An e-commerce analyst is similar to a market analyst, except he or she looks specifically at transactions that occur on the Internet and researches ways to improve on existing sales goals. A successful e-commerce analyst leverages data about the users … Continue reading

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The Right Tools for Creating Compelling Content

How hard is it to write compelling content? It can be pretty difficult if you don’t have the right tools. Below we’ve outlined several great tools—all of them available for free—which can help you write, edit, and produce content more … Continue reading

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8 Simple Tips to Grow Your Business with Inbound Marketing

There is one main obstacle to growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information. In fact, Sirius Decisions reported the average sales … Continue reading

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Google’s Sitelinks Search Box

Several months ago, Google announced a new sitelinks search box. Almost immediately, it became one of the fastest growing Schema implementations on the web. Accoring to SimilarTech the SearchAction markup now dominates all other Schema types on the top one … Continue reading

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10 Ways to Improve Your Email Marketing Campaigns

Email marketing can be a very integral facet in running an ecommerce business. Most business owners can underestimate its importance, which is why we’re here to offer you several steps, and hopefully with these in mind you’ll be able to … Continue reading

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