Social Media

You know the drill: there are a boatload of social marketing websites out there. And with the business constantly expanding, never really a shortage of stuff to write about.

Below you can see a collection of all of our posts related to social media. We post about all the latest social media websites, such as LinkedIn, which has over 184 million unique visitors worldwide.

Social media has been a successful marketing outlet for many retails, but many social media platforms are taking a step towards becoming e-commerce platforms themselves.

For example, Facebook has just launched its new buy button—this new feature allows shoppers to complete the transaction process without ever clicking away from the Facebook page.

Social media has revolutionized the way that we communicate. But now, it’s revolutionizing the way that we shop. In recent studies by Unicommerce, social media has been proven to spread brand awareness and increase sales. The majority of order from social media is from Facebook. Other contenders include Vimeo and Youtube. From the data, user reviews, question & answer, and exclusive offers are the top reasons why people prefer social commerce.

According to Nielsen’s “State of the Media” report for 2012 year–end, people spend more time on social networks than any other category of websites, and the numbers are trending even further upward for 2013. Furthermore, the Nielson Company’s report shows that as a category social media is still vital with new social networks, communities and forums still being created and embraced by the public.

In light of these numbers and other anecdotal and experiential evidence, the EQ’s author contends that perhaps the EQ numbers aren’t telling the whole story, this may be a case of misattribution rather than social media being a poor marketing gateway.

We hope you’re interested in all the scoop on social media—and speaking of which, don’t forget to follow us on our Twitter page.

E-Commerce Social Media: A Red Herring?

We’d like to draw your attention to Armando Roggio’s sobering observations on e-commerce social media—in short, don’t put all your eggs in one basket. Significant data is rolling in to support the idea that social media isn’t all it’s cracked … Continue reading

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Social Media Marketing: Waste of Time or Valuable Tool

In the most recent incarnation of its exclusive ecommerce research project, Ecommerce Quarterly, Monetate, the marketing and website optimization firm, showed definitively that social media marketing is not the powerhouse tool many thought it to be, at least when it … Continue reading

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Consumers and Social Media

Nearly half of respondents expected the company to read their tweet Nearly 1/3 of respondents received a response from the company about their twitter complaint Of those who received follow-up: Nearly three in four were very or somewhat satisfied with … Continue reading

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A Snapshot of Simultaneous Usage

The increased penetration of devices that facilitate connection and communication also allow us to engage in simultaneous usage or what we commonly refer to as multi-tasking. As we watch TV, we also shop, email, engage with friends through social media … Continue reading

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How much is a Facebook Like worth?

The question of “ how much is a Facebook Like worth ” comes up time and again, when we sit down with a client for a Facebook campaign. The client, and even our co-workers ask this very legitimate question – … Continue reading

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