Monthly Archives: June 2015

  • What is Magento?

     

    Magento is an e-commerce platform that provides solutions to engaging customers online and expanding business. Their cost-effective platform allows the user to concentrate on their store or website content, while Magento works in the background to help the user enhance the look, feel, and functionality of such.

     

    Why use Magento?

     

    As Magento helps the user enhance the feel of their site, the user can concentrate on the content, and entice a visitor back to the site. Their flexible and scaled-to-size solutions allow well-placed management of this.

     

    Why Google Analytics AND Magento together? What can they do for you?

     

    Here’s the link. You will have seen in part one how Google Analytics performs with analyzing website traffic and statistics, and how it can be utilized to drive traffic and people to your site. Also noticeable is how Analytics tracks the location of a visit, and how much time they spend on the site.

    With Magento a simple solution to focus on expanding your site/store/other business, Google Analytics can be used to great effect – to analyze what for, where, when, and perhaps even why and how visitors are coming to your site – and how? Through their cell or laptop? That may make a difference as to how long they will spend, as browsing or searching must be streamlined no matter the device.

    Information must also be easily accessible. In this regard, Google Analytics cannot track, but it will show how long people spend on the site, so if the time is too long, that could be a signal to readjust the accessibility of information.

     

    As Magento can provide the tools to succeed online, so can Google Analytics do likewise to make sure everything is laid out exactly the way it needs to be.

  • How hard is it to write compelling content? It can be pretty difficult if you don't have the right tools.

    Below we've outlined several great tools—all of them available for free—which can help you write, edit, and produce content more easily.

    Evernote

    Evernote is a tool which allows you to generate content, from inspiration to completion. Write, collect information, find what you need, and present your ideas. Communicate and collaborate in real-time without leaving Evernote. Present your work as it evolves with just one click, transforming notes into screen-friendly images.

    Price: Basic is free. Premium plans start at $24.99 per year.

    Google Docs

    Google Docs lets you access, create, and edit documents wherever you go, from your phone, tablet, or computer. It's an ideal tool for collaboration. You can see real-time edits from others, watching their cursor as they make changes or highlight text. Chat with others inside any document, or add a comment with an email address to notify someone. Google Docs even allows you to research topics in a sidebar as you write.

    Price: Free.

    Hemingway App

    Hemingway App is an online tool to make your writing bold and clear. Hemingway highlights long, complex sentences and common errors. If you see a yellow highlight, shorten the sentence or split it. If you see a red highlight, your sentence is so dense that readers will get lost trying to follow it. Passive phrases are in green, long words are in purple, unnecessary adverbs are in blue.

    Price: Free.

    SavePublishing

    Saveplushing is a bookmarklet that looks at your text and decides which statements are tweetable. If you want to share content, but your sentences seem too long, SavePublishing can help you find the right lengths to share.

    Price: Free.

    InboundWriter

    InboundWriter is a tool to remove the guesswork from content creation. Get insights on how your content will perform before you write it. Discover which topics will work and which won't. Follow content optimization best practices through an easy-to-use tool and tips for word choices, content structure, and other criteria. Get real-time analytical data on the effectiveness of your content.

    Price: Contact on pricing.

  • Domain authority is a website metric developed by Moz. It is one of the most important numbers known to SEOs.

    The greater your DA, the more likely you are to have strong traffic and high rank.

    More on Domain Authority

    • Domain authority is based on several factors, such as how many backward links are pointing to your website and how authoritative the sites are.
    • It's very difficult to gain a DA number of 100. Sites like Facebook and Google have it, but most sites don't.
    • DA is difficult to influence directly. You can't change your DA score in the same way that you can change your meta tags.

    How to Improve Domain Authority

    The main two ways to improve domain authority are by removing bad links and gaining good ones. 

    Getting rid of bad links is easy. All you have to do is to request the removal of those links, and if that fails, you disavow them.

    But with gaining good links, you have two options.

    Option 1 is to engage the services of an SEO agency that has relationships with websites and writers who can secure high-quality legitimate backlinks.

    Option 2 is to create a site with high value information that elicits links by virtue of its quality.

    In the following five steps, we'll elaborate on what you can do in order to improve your DA.

    Step 1: Ensure That Your Technical SEO is in Place

    To improve your DA, you need to improve your overall SEO, and that includes aall the details that SEOs know and love—site structure, navigability, breadcrumbs, URL structure, meta tags, header tags, word count, keywords, alt tags, etc.

    Make sure that your SEO is up to par before you go further in the pursuit of higher DA.

    Step 2: Create Lots of Linkable Content

    In order to have content marketing, you have to have lots of linkable content.

    Content drives business, and it's not mere content alone that drives links—it's top-notch content with power, authority and value.

    Step 3: Develop Strong Internal Linking

    Internal linking can weave a powerful network within your site that benefits both the user and search engines that crawl and index your site.

    A site that lacks internal linking is like a collection of pebbles—disconnected and weak.

    But a site that has strong internal linking turns those pebbles into concrete—interconnected and unbreakable.

    By having more content you'll have more content to link to. And the more you link internally, the greater your ability to create a dense and powerful site network will be.

    Step 4: Regularly Remove Toxic Backlinks

    You can gain a huge competitive advantage by regularly cleaning your link profile. Unfortunately, this isn't something that most webmasters do regularly. Don't wait until a penalty strikes to clean up your link profile. Do it now and then continue to do it on a monthly or bi-monthly basis.

    Step 5: Be Patient

    If you're doing exactly what we've explained in the previous steps, your DA will rise. Generally speaking, the older the domains, the higher the authority will be. To find out the age of a domain, you can use the free Domain Age Tool provided by Webconfs.com.

  • Question: What’s the best way to analyze, understand, and optimize your web traffic?

     

    Answer: Google Analytics.

     

    Why? Here’s why.

     

    Google Analytics is used by 6,620 of the 10,000 most popular websites, as ranked by BuiltWith (August 2013). Another figure puts it at around 5,000. That’s over five thousand sites using Google Analytics to report a spike or drop in site traffic, and adjusting their tactics as required. If you need or want to drive more traffic to your site – because who would want a drop in numbers? – Google Analytics will show you cleanly and clearly where you're going wrong, and what your visitors want.

    It breaks down the daily traffic in a handy graph, and a pie chart displaying where traffic comes from (email, Google+, or a direct hit – and no, you can’t eat it), and where it’s located (India, Canada, the States), along with the average length of time each IP spends on the site, along with how many active visitors there are on the site at any given time – at a glance, you can see what works, what doesn’t, and what might need to be adjusted.

     

    Running Google Analytics on your website will enable you to take advantage of how long your visitors are on your site and where they are from, plus what they're looking at. For example, you may wish to implement a Mandarin/Cantonese language translation for your Chinese visitors to enable easier navigation, and as a result they may spend a little more time there, thus perhaps recommending your site via word of mouth.

     

    And with all the different ways in today’s world of connecting with people, old-fashioned recommendation can be the most powerful. Be those guys.

  • If you're in the process of setting up your own online store, you're already way ahead of the game in terms of your personal drive and motivation. But be aware that you're taking the brave, lonely path of an enetrepeneur, a path that comes with many risks.

    Here are several of the important things to keep in mind when embarking on the journey of setting up your own webstore.

    Registering a Domain

    Registering a domain nowadays is really easy. There are so many companies that will offer you support nowadays with setting up your website, even years after you've paid for the domain name.

    The most important thing is choosing a great name that will reflect your brand. If you've been running or working at a physical store for a while and you're trying to bring your business to the online sphere, then it would be common sense for the domain name to match the name of the pre-existing business.

    If you're launching your own business, think about a domain name for a few days before you finally decide on one. Remember, this is the name that customers will be typing into their browser search bar whenever they want to find your business.

    Financials

    If you haven't already, read up on merchant banks. A merchant bank account will allow you to accept payments from credit cards and debit cards, which you'll need in order to maintain transactions with customers online.

    If you don't know the intricacies of setting up your own merchant bank account by yourself, you can do it through an intermediary, which is a company that will specialize in creating accounts for online-based businesses.

    Products

    Every merchant has an angle. Calvin Klein sells underwear. Best Buy sells electronics. Chances are, you don't have the credibility of either brand, especially if you're just getting into the web market game.

    But if you're a good entrepeneur, you should know why the product that you're selling holds value to the average consumer, and what kind of product people will eventually want to see on your website.

    Figure out your angle, because at the end of the day, that could be the core principle that will keep your business from staying afloat instead of going underwater.

    Remember that for further assistance, we have plenty solutions on our website that will help you in your quest.

  • Google Analytics provides detailed statistics about the traffic on your site, as well as information about the effectiveness of your marketing campaigns. This article shows how to set up your Google Analytics account and add the tracking code to your store.

    google-analytics-dashboard-1024x525

    Step 1: Create a Google Analytics Account

     

    1. Go to the Google Analytics site, and click Access Analytics. Then, do one of the following:

    • If you already have a Google account, click Sign In. Then, enter your Email and Passwordto log in to your account.
    • If you do not yet have a Google account, click Create an Account and follow the instructions.

    2. To continue, click the Sign Up button.

    rp_google-analytics-setup-1024x415.png

    3. On the New Account page, under “Setting up your account,” enter an Account Name. This should be a top-level reference such as the name of your business, rather than the name of an individual store. 4. Under “Setting up your property,” do the following:

    • Enter the Website Name of your store.
    • Enter the Website URL for your store.

    5. Complete the remaining items on the form. Then, click the Get Tracking ID button at the bottom of the page. 6. When prompted, read the Terms of Service Agreement, and click the I Accept button to continue. 7. On the Administration page, do the following:

    • Write down your Tracking ID, including the “UA-” prefix. You will need this later when you configure your store.
    • In the box below, drag to select the tracking code and press Ctrl + C to copy it to the clipboard. You will later paste this tracking code into your store’s configuration.

    google-analytics-tracking-id-1024x886

    Step 2: Configure Your Store for Google Analytics

     

    1. Return to your store, and on the Admin menu, select System > Configuration. 2. In the Configuration panel on the left, under Sales, select Google API. Then, click to expand the Google Analytics section, and do the following:

    config-google-api-analytics-enable

    • Set Enable to "Yes."
    • In the Account Number field, enter your Tracking ID, including the “UA-” prefix. The number can be found on the Google Analytics account page, and also in the Google Analytics code for your site.

    UA-########-#

     

    • If you want to anonymize part of your visitors’ IP address before it is sent to Google, set Enable IP Anonymization to “Yes.”
    • If you want to test the effectiveness of individual pages in your store set Enable Content Experiments to "Yes."

    3. When complete, click the Save Config button.

    Step 3: Check the Status of Your Account

     

    1. Return to your Google Analytics account to make sure that Google is receiving data from your store. 2. From the Administration page, in the center column under Property, click to expand Tracking Info. Then, click Tracking Code to check the status of your account.

    google-analytics-tracking-code-installed-1024x894

  • As a webstore owner, an important principle to keep in mind is that no customer will flock to your website for the quality of your products alone. As stunning as that V-neck tee might look, it won't look so stunning on a murky white background with no catchy text beneath it.

    These three components below will help you gauge whether your web design is catching the eye of the customer, or turning them away due to the sheer revolt of your blandness.

    1. Style

    From hair to sunglasses to rap lyrics, style is the most important component of just about anything worth selling in America. Some people wouldn't even leave their house in the morning without their hair styled, so it's interesting that webmasters will leave their websites looking like a mess when they could just as easily hire a hip  designer to tidy things up.

    2. Images

    Once again, we can't stress this enough for webstore owners... You need more images than just the

    ones of your store products! Slap an awesome header image up top, for instance, to show your

    customers that you did a little more work with the place than hiring a photographer to take a bunch of stock photos. It also wouldn't hurt to maintain at least one image on every page of the website.

    3. Typefaces

    Although this is probably the most subjective principle, it can't be stressed enough that this component can make or break a website. The typeface should be attractive enough to draw your prospective customers to your website, without stealing all of the attention from the images. What the typeface should be, however, is up to you. Good typeface is in the eye of the beholder. Peruse all the options, and then settle on the one that will really bring your website to life.

  • inbound-marketing-1024x682

    There is one main obstacle to growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information.

    In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past five years due to more decision makers being involved in the buying process. So it has become your job as a business owner to make sure that this information is coming to them at the right time, in the right format, on the right platforms.

    Here are some of the most helpful tips to help grow your business with inbound marketing.

    1) Define Your Business

    • What are the key performance indicators you want to measure?
    • What are your revenue goals?
    • What does growing your business mean to you? (Amount of leads coming in, revenue generated, customers acquired, numbers of retainers, etc.)
    • What is your sales process like? (Length, content used to educate prospects, number of people prospects might talk to, etc.)

    2) Study Up on Your Industry

    You might think you know your industry inside and out but there will always be changes, updates, and new innovations around the corner.

    In order to get a better grasp of what's going on and to stay ahead of the curve, industry research is a must.

    • What are your competitors doing in regard to content on their website?
    • What current events and news are going on?
    • Is there a business to business marketplace you can participate in?
    • What are the current industry statistics to your goals?

    3) Understand Your Customer

    To understand your customer better, talking to the sales team always helps. They are the ones in direct contact with your potential customers which means they hold a lot of insight into what your customers want. Here are some questions to ask:

    • What 5 questions does your sales team answer the most?
    • What are the biggest pain points for customers when they come to you?
    • What are your customer demographics?
    • What messaging do they respond to most?

    4) Publish the Right Content

    Write content around the questions, issues, and challenges your potential customers want the answers to. This will help your potential customers not only find valuable information, but also help introduce them to your brand.

    5) Publish Content Consistently

    This depends on time and budget. If you're outsourcing blog writing then you can blog numerous times a week, if you have one in-house person responsible for blogging maybe you can only do it once or twice. Just make sure it's consistent!

    6) Determine the Right Angle

    Your competitors are probably already blogging so take some tips from what their strategy looks like. If they have a niche in the industry that they blog about a lot then maybe find your business' niche and blog on what you know best in order to stand out.

    7) Use a Calls-to-Action

    Placing a CTA at the end of your blog urging visitors to download premium content will definitely help grow your leads and sales.

    8) Determine the Right Content

    Premium content is more in depth than blogging and should include more middle of the funnel information that your website visitors will fill out a form to learn about. 

    Blogging brings people to your site but premium content will convert these people to leads for your sales team if you're offering content that they might want to know more about.

  • A career in eCommerce isn't for everyone. While the online marketplace has become the status quo for both buyers and sellers, working within the industry itself is not everyone's preference. Certain people will want to have a face-to-face interaction with customers which is entirely absent in eCommerce.

    On the other hand, a career in eCommerce can be rewarding not only fiscally, but in terms of what you can add to your resume and overall knowledge base.

    Here are some of the main pros of starting a career in eCommerce.

    Great Long-Term Global Growth Outlook

    The total market for eCommerce is over $1 trillion and is predicted to grow at 17% per year. The eCommerce market in China alone delivers sales of $1 billion.

    This is a no-brainer: people are constantly buying products online. The global market will only continue to grow, and with a larger market, you'll have more jobs. This is something to consider in your next job search.

    A Boost to Your Marketing Acumen

    Anyone who sits around browsing data for sales in eCommerce for even an hour will probably learn a great deal about who's buying which particular products. If you're working a day job which will allows you actually analyze these trends, you're really on solid ground in terms of being able to study the average customer. Once again, without any face-to-face interaction with the customer himself, you can learn how groups of buyers operate, and this is an essential skill for any kind of business.

    Improvements to All Areas of Life

    Let's face it: if you know about webstores and the tools it takes to keep them running, you can probably be very useful in assisting other people with you learned in eCommerce. From helping your neighbor with a yard sale to helping a friend or relative set up a website, you have a great deal of insight into all matters regarding sales and technology—the two main components of eCommerce.

     

  • Google Authority no longer exists. Many companies previously used it for their rank and credibility among competitors. It was a tool for companies to monitor their progress. The benefits were innumberal for marketers, creators and businesses. Most importantly, businesses had authority in their industry.

    Social media used to be a helpful tool compared to Google Authority. Now social media isn’t a tool, but an operating system for businesses to grow. The use of social media will directly correlate to a company’s growth. Companies can still have a certain type of authority, it will just take more work with a different perspective from that of Google Authority.

    Social Media as Google Authority

    Some of the most popular accounts on Twitter, Google+ and Facebook are seen as experts in their field. Users go back to their pages or feeds to see what new things have been posted. If the information is interesting and posted consistently, people will look and search for the information. The focus shouldn’t be about promotions, but inbound marketing tools.

    One of the biggest changes will be how the content is written. It’s not about how the search engine looks for the information, but how users search for the information. A large portion of the information is passed between people via “sharing.” A function Google Authority didn’t have was mass sharing in a single interface. Many Internet sensations are created virtually overnight by the capability of social media sharing.

    A simple way to build a large fan base is to share information. Not all of the content in a business’s social media page has to about the company. It can be from others, which creates a singular database for people to check and follow. As users share information for a single origin, others will look into that page. Sharing other businesses’ information can help build clientele.

    It’s no longer about rankings, but likes and shares. Social media is now an online marketing hub that businesses will have to rely on. The question now is, how will businesses create interesting and consistent information for people to share?

     

    google authority

    Since Google Authority ceases to exist, blogging is a useful tool for maintaining credibility in the market. Blogging takes a lot time and effort, but it creates a streamlined database for users to search through for information. When blogging have a schedule. People will look for it if they think you have information they can trust. It’s a type of authorship to strive for without Google Authority.

    A blog, much like the idea of social media, should be used to share information from others in conjunction to promoting your own information. When other information is shared, your credibility will automatically increase. If a blog is full of promotions for the company, the reader will automatically be deterred. Instead, entice the browser. Again, it’s not for writing for the search engage but for the people using the browsers.

    Keys of Blogging

    Blogging doesn’t have to be completely written. Google Authority looked for key words. Now, though, users are looking for something different. A new phenomenon of video blogging has emerged. This is an easy and simple way to explore different methods of communicating information. Sharing videos from others on your blog also helps with an increase in viewers. It’s an interactive tool that many people are looking for. Video blogging can sometimes be the fastest way of obtaining information.

    Creating connections on the internet is becoming just as important as personal connections. Some helpful techniques for blogging without Google Authority can be found at SEO Blog. Sharing different content from other bloggers may prompt them to share your information, especially if you have useful information people are looking for. Readers will see the bloggers they trust sharing your information, which will automatically prompt the reader look into what you have to teach them.

    Having other bloggers writing for your blog will also give you an extreme amount of exposure. If they post on your blog, they will share it on their blog as a marketing technique for themselves. Again, it creates a larger readership. Many bloggers will be looking for as much exposure as you are. Create a system with other companies, especially those who could turn into clients.

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