Monthly Archives: April 2014

  • Hara Partners wants to wish everyone a happy Independence Day! The Fourth of July is arguably one of the most celebrated holidays in America and not surprisingly, it is projected to  affect e-commerce in a big way. Studies have found that currently:

    $600 million are spent on fireworks

    $557 million are spent on burgers and burger toppings

    $111 million are spent on charcoal

    $94 million are spent on lighter fluid.

    All that money probably goes to the barbecues that 68.6% of people who will attend and the 48.7% of people who will watch or set their own fireworks. As time progresses, experts predict that 10% of those sales will be made online.

    Below are some patriotic infographics provided by to elaborate on this topic. Cue the fireworks.


    Fourth of July E-Commerce Fourth of July E-Commerce
    What Are People Spending On? What Are People Spending On?


    If you have questions or comments, please feel free to contact us or leave a comment below. Let us know how you spent the Fourth of the July!



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