Archive for 2014

NetSuite Taps Former Microsoft Marketing Exec As New CMO

Wednesday, December 31st, 2014 by

microsoft marketing

NetSuite has hired former Microsoft marketing executive Fred Studer as the cloud application vendor’s new chief marketing officer.

Studer, who worked at Microsoft for seven years, said in an interview with CRN that one of his priorities will be working with NetSuite’s channel organization and helping partners improve their marketing efforts.

“The channel is extraordinarily important to NetSuite and important to the ecosystem in this space,” Studer said, noting that CEO Zach Nelson specifically asked him about his “channel philosophy” during his interviews. “The channel is one of my top priorities.”

Studer will report directly to CEO Zach Nelson, who has been filling the CMO role for more than a year following the departure of the previous CMO, David Downing, in 2013.

Studer’s appointment comes as NetSuite remains on a rapid growth trajectory, reporting 34 percent year-over-year growth in its third quarter ended Sept. 30 to $143.7 million. Sales for all of 2014 will exceed $550 million and are forecast to surge to between $715 million and $725 million in 2015.

NetSuite has been growing rapidly as it challenges competitors SAP, Sage Software and Microsoft. Studer comes from the latter’s Business Solutions division, whose Dynamics ERP and CRM applications are among NetSuite’s closest competing products.

Studer had been part of the Dynamics team since 2011, initially helping to manage the ERP application product lines (Dynamics AX, GP, NAV and SL) before becoming general manager of the Dynamics CRM products in August 2013. In that post he was responsible for planning and executing the go-to-market strategy for the CRM software.

Before joining the Business Solutions division, Studer was general manager of the U.S. Microsoft Office business. Prior to joining Microsoft, Studer worked at Oracle for 12 years, including holding the post of group vice president of marketing.

In the interview, Studer said one of his key tasks will be documenting and publicizing how NetSuite customers are using the vendor’s applications, not just to run their operations, but also to drive new business.

And he said the channel is a big part of that. “I am absolutely pro-channel and [I] don’t think we have enough partners,” he said, adding that he wants to understand how the company works with existing partners and is recruiting new partners.

Studer said he will work closely with Craig West, NetSuite’s channel chief, to extend NetSuite’s marketing programs to help partners with their own marketing efforts.

“I think we can do a better job of helping our partners tell the NetSuite story to our customers,” he said. “How do we optimize that message?” That includes highlighting both the value that NetSuite’s applications provide, he said, and the value that partners bring to the table.

Studer, who moved from the Bay Area to the Seattle area when he worked for Microsoft, will return to the San Francisco area to work at San Mateo-based NetSuite.

Which Magento SEO Extension is the Best?

Tuesday, December 30th, 2014 by

The number of Magento extension providers out there on the Interwebs are limitless, and each one has its own version that focuses on improving the SEO of a Magento store. Sometimes it can be very hard for a store owner to figure out which one to choose since they often list a lot of similar features, and it’s not entirely clear which feature you really need. Before installing any Magento SEO, please follow our quick guide below.

1. Check that you haven’t made one of the 7 common Magento SEO mistakes.

2. Make a good robots.txt file.

3. Strategically think about your site’s main navigation.

4. Implement schema.org microdata markup into your theme to display breadcrumbs, price, reviews and more in SERP.

5. Implement rel prev and next on your pagination.

6. If you have multiple languages, implement rel alternate hreflang x.

As long as you checked all of the above and you don’t have layered navigation on your store, your on-site SEO will be just fine without any extension. If you have layered navigation however, this will complicate things a little bit.

Magento SEO extensions and layered navigation

Handling issues with layered navigation SEO will in most cases require an extension. In case you don’t want to use any combination of attributes in your layered navigation as long tail keyword landing pages, you don’t need an extension, you just need to add meta noindex, follow to the URLs in layered navigation and / or not allow search engines to get to those layered URLs at all. That being said, if you really need to rank for long tail combinations of some category name and some attribute names, you’ll need a Magento extension that handles layered navigation URL rewrites, enables you to set different titles, and in some cases enables you to chose meta noindex, follow for some combinations.

Here are some options for you:

SEO Layered Navigation Plus by manadev

This extension will work with both community and enterprise edition. It will give you impresive control over URL rewrites in layered navigation, page titles in layered navigation and meta noindex options for combinations you don’t want in index. It’s extremely powerful extension but with so many configuration options it’s easy to miss-configure it. If you go with this extension, it’s crucial to set aside a lot of time and really explore all of the options it gives you and think strategically about the best ways you can utilize it on your specific niche. Pro tip: Try not to put too many things in page titles, especially in prefixes.

Improved Navigation – SEO Layered Navigation by Amasty

This extension is part of larger set of Amasty’s Improved Layered Navigation extensions. By spliting it into separate extension, it reduces the amount of configuration options and allows easier set-up. It gives you unlimited powers for manually setting page titles, meta tags, and even headings and content (CMS blocks) for each combination of navigation’s attributes individually.

If you have an extension that fulfills all of the requirements, please don’t hesitate to leave a comment below.

Magento Community Edition 1.9.1. Is Now Available for Download

Tuesday, December 30th, 2014 by

magento community edition 1.9.1

 

Magento has recently announced that Magento Community Edition 1.9.1 is available for download. It offers merchants a new set of features that help create compelling shopping experience across all devices.

Magento Community Edition 1.9.1 includes the following new features:

  • Configurable swatches enable merchants to show off a range of product attributes, such as colors, fabrics, or sizes, using a visual approach that is easy for shoppers to consume. Swatches can be used on product detail, category, and search result pages, and in layered navigation to help boost conversion rates. And, when shoppers click on a swatch, the product image automatically updates, giving them quick access to details needed to proceed with their purchase.
  • An enhanced responsive design reference theme offers merchants a dramatically faster way to create mobile-optimized sites. The theme now includes new functionality, such as responsive default email templates, so customers can read order confirmation and account registration emails on any device. Additionally, it supports downloadable products, order histories, multi-address checkout, and more.
  • Better site performance and security, now that Magento Community Edition 1.9.1 works with MySQL 5.6 and PHP 5.5. MySQL 5.6 offers merchants improved site speed and scalability, reduced memory usage, and enhanced debugging tools, while PHP 5.5 provides security improvements and ensures merchants have continued access to PHP code updates.
  • Support for Google Universal Analytics, the new standard for Google Analytics, provides merchants with deeper customer insights and access to ongoing feature updates that will only be available on this new platform.
  • Over 70 enhancements, many made by members of the active Magento community, help improve a wide range of features.

Get Started with Magento Community Edition 1.9.1 Today

To learn more about Magento Community Edition 1.9.1 and how it can help merchants create more compelling shopping experiences, review the release notes provided in the Magento Knowledge Base. To start using this new version, visit the Magento Community Edition download page.

USPS Targets E-Commerce to Salvage Failing Business

Monday, December 29th, 2014 by

usps

Facing a slump in the mail it had delivered since the Revolutionary War, the U.S. began aggressively targeting e-commerce and lapsed customers as the way to salvage its declining business.

“Really it started almost at the level of cold-calling, talking to people who really hadn’t spoken to us in a long time,” said Nagisa Manabe, who joined the USPS in May 2012 as chief marketing and sales officer from Coca-Cola Co after a career in the private sector. “And really trying to persuade them to consider us as a very viable alternative in the shipping market.”

With further drops in its traditional products, the USPS wishes to capitalize on e-commerce, which is predicted to grow 14 percent this holiday season alone.

The rise of the Internet has taken a heavy toll on first-class mail, the USPS’s most profitable product. That falling business played a significant role in the USPS’s fiscal 2014 loss of $5.5 billion, its eighth consecutive year in the red.

From 2009 to 2013, the volume of first-class mail deliveries dropped more than 20 percent.

In the fiscal year ending Sept. 30, USPS deliveries declined to 155.4 billion pieces from 158.2 billion. First-class deliveries accounted for 2.2 billion pieces of that decline.

But package deliveries rose to more than 4 billion pieces from 3.7 billion, accounting for $1.1 billion of the USPS’s revenue growth of $1.9 billion. In the run-up to Christmas, the USPS has been doing Sunday deliveries for Amazon.com Inc in a number of cities. Manabe adds that the agency will handle the online retailer’s push into same-day and next-day deliveries “in many markets.”

The USPS’s competitive advantage lies in the fact that it already delivers to every house in America and analysts estimate it can do so for around a quarter of the cost charged by United Parcel Service Inc and FedEx Corp, which are both competitors and customers of the USPS.

“The U.S. Postal Service has the ultimate last-mile delivery network, so it has a real opportunity here,” said Vinnie DeAngelis, vice president of postal relations at Neopost USA, which provides tracking and other software for e-commerce retailers and delivery companies.

Magento Reports: What Are the Benefits?

Friday, December 26th, 2014 by

How many customer did purchase your products? How many product were purchased in a week? Those are the questions that a merchant always want to know the answers because it is critical for him to make plan for his marketing strategy. With our Magento Sales Report, you can have total professianl reports with visual charts and tables.

Magento Reports – Features

Magento Report Module allows you to select the report by one or multiple stores or all stores and it’s available for all types of reports.


magento reports

  • “Sales by Country” report allows admin to make and see report orders by countries, admin selects from date and to date then report is shown.
  • In the report, the world map will be shown with different level of colors for countries according to the number of orders.
  • Also, you can see the percentage, number of orders and total cost for each of countries.
  • You can export report to csv file. You can filter by order status to present a proper report.
  • From this report, you can draw good strategy for business ideas, campaigns … for each of the countries.
  • “Sales by Customer Groups” report allows you to see total orders and total cost of each customer group. So, you can have right solutions to focus on lead customers and increase sales and orders. Customer groups report will be shown as follows:

  • A circle map is for all customer groups showing with different colors
  • A table list of Customer Groups will be shown with percentage, number of orders and total cost
  •  

    “Sales by Coupon code” report will show all coupon codes with a table list of information (number of orders, items, subtotal, tax, shipping, discount, total, invoices, refund…). So, you can know what coupon codes are effective and you will be able to create appropriate campaigns for the next run.

    It allows you to select “custom date range” options available in dropdown-boxes such as: Today, Yesterday, Last 7 days, Last week (Sunday – Saturday)….

    Magento Reports Extension allows you to select reports from date to date you want and it also allows you to filter the report by order status. Two features are available on all types of report. Presently it’s providing eight report options for you to select as follows:

    Advanced Reports allows reporting data to be displayed by:

  • Day
  • Week
  • Month
  • Quarter
  • Year
  • Advanced Reports contains numerous pre-defined “reporting period” ranges, including:

  • Today
  • Yesterday
  • Last 7 days
  • Last week (Sunday-Saturday)
  • Last business week (Monday-Friday)
  • This month
  • Last month
  • Custom date range
  •  

    For each report you can customize:

  • Order status
  • Orders selection by “Create at” or “Updated at”
  • Column view